k4sen Talks About the New Gaming Controller "GENESIS" at "AndGAMER Media Day"! Physical Store "AndGAMER Store" Also to Open in Shibuya

Event

AndGAMER Inc. operates numerous gaming brands such as "Void Gaming" and "AIM1."
At the AndGAMER Media Day held recently, k4sen, a streamer from ZETA DIVISION, took the stage and passionately spoke about the new gaming controller "GENESIS."

k4sen from ZETA DIVISION Talks About "GENESIS"

The gaming controller GENESIS
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At "AndGAMER Media Day," k4sen (@k4sen), a streamer affiliated with ZETA DIVISION, took the stage as a guest alongside AndGAMER, the developer.
They held a discussion about the completely original-shaped gaming controller "GENESIS."

(The following block quotes are translated from Japanese.)

― What are the key features of "GENESIS"?

Kamimori: While the design is simple, we focused on the unique shape and the ease of pressing the buttons.
I personally think the LED that lights up on the top is also a major plus.
The size is somewhere between the DUALSHOCK 4 and DualSense, so it should fit the hands of many users.
In addition to the back buttons, there are also eight other additional buttons and... uh...

Tsubasa Kamimori, CEO of AndGAMER Inc.
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k4sen: You can do it!! (laughs)
He's younger than me, you know. I feel like I need to support him. (Note: The average age of AndGAMER employees is said to be late 20s.)

From left to right: k4sen, Takuto Ishii, and Tsubasa Kamimori
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Kamimori: Thank you (laughs).
We've also included a trigger toggle function.
I also believe that a controller with a PlayStation button layout and sticks is something that our users have been wanting.

― The price of 12,980 yen is surprising. Were there any challenges in the development?

Kamimori: We have been developing it since last year.
Creating a completely original controller from scratch was a continuous process of trial and error, but we somehow managed to give it a shape.
We are currently making the final adjustments.

― What is your strategy for entering the market?

Ishii: With the popularity of streamers like k4sen, I have the impression that the number of casual gamers has increased rapidly over the last few years.
With the "GENESIS" priced at 12,980 yen (tax included), we are targeting the casual user base.
We believe there is a demand for casual gamers who still want to play games seriously and get better.

Takuto Ishii, Director of AndGAMER Inc.
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― Where do you see the points of differentiation from your competitors?

Ishii: The "Void Gaming" brand has experience and a track record of developing custom controllers that are widely used in the competitive scene.
I believe that even though the "GENESIS" is for casual players, we have achieved top-level functionality even by global standards.

― The collaboration with ZETA DIVISION was also a hot topic.

k4sen: The design is great.
It's based on black and white, and it also includes the team's image color, yellow.
The pattern from last year's popular uniform is also included, and I'm really happy about that.

[GENESIS] ZETA DIVISION × Void Gaming collaboration controller
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Kamimori: ZETA DIVISION's fan base is one of the largest and most dedicated in Japan.
In addition, the collaboration was realized because we resonated with their goal of creating a new culture that goes beyond the framework of esports.

k4sen talking about GENESIS
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― Did you actually use it, k4sen?

k4sen: I actually used it for a full day.
I've used a lot of different controllers, including ones from overseas, but first and foremost, I see the feel of it when you hold it.
Overseas products are often made a bit larger, but this "GENESIS" has a shape that's easy to hold regardless of your hand size, which I think is great.
Also, while I was playing a game, I started to notice a lot of clever little touches.
For example, you can switch the trigger feel to a clicky feel.
The D-pad buttons also have a tactile feel.
The buttons are 6 buttons—ABXY plus Z and C—so it's compatible with fighting games, too.
There's no unnecessary give in the sticks, so it's good for fine-tuned movements.
The top surface of the sticks has a concave shape, so it's easy to grip with your fingers.
The M buttons, which extend the LR buttons, are unique and have a really good feel.
The back buttons are also large and easy to press.
The F1 to F4 buttons can even be used for switching scenes in streaming software.
I'm sorry, that was a lot (laughs).
I was really impressed by how much it can do.
And the fact that it's just 12,980 yen (tax included) is shocking.


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― The promotional video also received a great response, didn't it?

k4sen: There were so many different shots, weren't there?
You probably can't imagine this, but the part that took the longest to shoot was the very end, where Oniya says "Uoh." We redid that about 10 times!? Doesn't that sound ridiculous? (laughs)
KH and I were on a really tight schedule, and KH was like, "Hey, enough already" (laughs).
I was happy that the fans told me my acting was good.
I guess I have a potential career in this after all...! (laughs)

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― Finally, please tell us about your future outlook.

Kamimori: We want to reach even more gamers through IP collaborations with VTubers and anime, which are strong in Japan.
Also, we are steadily making progress in our global expansion, and we will work hard to be the brand people think of when they think of gamer brands.

"AndGAMER Store" Pre-Opening!

AndGAMER Store
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AndGAMER Inc. also announced the opening of its first directly managed store, "AndGAMER Store," in Shibuya, Tokyo.
On that day, we were also invited to the pre-opening of the "AndGAMER Store" for invitees only!

Interior of the AndGAMER Store
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Because of the large glass windows, the inside of the store is visible from the street.
Even if this isn't your destination, you'll want to stop by on a whim.




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Inside the store, products from three brands—"Void Gaming," "AIM1," and "VIZARD CLUB"—are on display.
It is said that all of the products can be tested with actual gameplay.



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Staff who are knowledgeable about each product are always available, so you're sure to find a gaming device that meets your needs!
They also plan to hold events inviting influencers and pro players, with the goal of creating a community space where gamers can naturally interact. They are trying to create a community space where gamers can naturally interact.

The "AndGAMER Store" will officially open on Saturday, August 23, 2025.

Store Overview
Name AndGAMER Store
Store AndGAMER Shibuya
Opening Date Saturday, August 23, 2025
Address Forum Shibuya Shinsen 1F, 8-1 Shinsen-cho, Shibuya-ku, Tokyo 150-0045
Access 4-minute walk from Keio Inokashira Line "Shinsen Station," 8-minute walk from JR "Shibuya Station"
Business Hours Weekdays 11:00 AM - 7:00 PM (Saturdays and Sundays are irregular)
Red Bull Energy Drink 250ml×24

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