Today, it is commonplace to have at least one smartphone or tablet per person. Many of us probably need them not only for private use but also for work. The more you use these devices, the more you want accessories. Shenzhen Lingyi Innovation Technology Co.,Ltd, headquartered in Shenzhen, China, established its own brand " PITAKA " in 2015, and has been developing accessories for various devices, mainly Apple products such as iPhone and iPad. PITAKA has been developing accessories for a variety of devices centered on Apple products such as the iPhone and iPad. This time, we sneak into PITAKA's new product launch event! We will introduce the world's first magnetic charging system for the iPad Pro, as well as new products compatible with the Galaxy S23 series, which will soon be available in Japan!
Sneaking into PITAKA's new product launch!
PITAKA's new product launch was held on Monday, March 20, 2023 at a certain location in Tokyo. First, Ms. Cherry Zhang, the Japanese market manager, took the stage and introduced PITAKA's origins and philosophy.
PITAKA's history began with the development of an integrated case for attaching smartphones to porcelain adsorption car mounts. The world's first aramid fiber case with embedded magnets, " MagEZ Case for Phones," was born.
PITAKA is...
- User-focused
- Innovative and durable materials
- Believes form follows function
- Act in a sustainable manner
PITAKA strives to design products that can bring about a more efficient and smooth experience between people and objects based on the following principles
The world's first magnetic charging system for iPad Pro
PITAKA unveiled the world's first magnetic charging system for iPad Pro, the centerpiece of the show! The new product for professionals, the PITAKA MagEZ Case Pro for iPad Pro, was unveiled.
PITAKA MagEZ Case Pro for iPad Pro " features PITAKA's unique X-shaped contact module, which enables high-speed charging with the dedicated stand " PITAKA MagEZ Charging Stand " without removing the case from the iPad Pro. PITAKA MagEZ Charging Stand". It is also compatible with Apple's "Magic Keyboard" and "Smart Keyboard Folio".
Of course, compatibility with other PITAKA products is also outstanding. The fact that it is compatible with the Magic Keyboard means that it can be easily carried around by attaching it to the "PITAKA FlipBook Case".
The iPad Pro is a great device used by professional creators, but it is often plagued by battery consumption. If you have to wait until the battery notification to start charging the battery, you will be in trouble when the time comes. PITAKA has developed the " PITAKA MagEZ Case Pro for iPad Pro " as an accessory manufacturer's duty to solve such problems for iPad Pro users.
Simply attach the case to the dedicated charging stand " PITAKA MagEZ Charging Stand " to start charging. Of course, it rotates, so you can freely use it in either portrait or landscape mode.
Use it at your desk without worrying about the battery, and easily remove it to take it with you when holding meetings or sharing ideas. The advantages of the iPad Pro are seamlessly realized.
The Apple Pencil, a must-have for creators, can be charged via a magnetic connection. The USB Type-C port has a removable cover so that a USB Type-C cable can be connected as needed.
| Product Outline | |
|---|---|
| Name | PITAKA MagEZ Case Pro for iPad Pro 2022 |
| Compatible models | iPad Pro2022/2021 |
| Color | Black/Gray Twill, Black/Blue Twill, Overture, Rhapsody, Silver Gray |
| Material | Black/Gray Twill Pattern, Black/Blue Twill Pattern, Overture, Rhapsody: 1500D Aramid Fiber/Polycarbonate (PC), Silver Gray Pattern: Glass Fiber/Polycarbonate (PC) |
| Size and weight | 11-inch iPad Pro: approx. 90g, approx. 1.4mm thick 12.9-inch iPad Pro: approx. 120g, approx. 1.4mm thick |
| Price | 13,499 yen |
| Product Overview | |
|---|---|
| Name | PITAKA MagEZ Charging Stand |
| Compatible models | iPad Pro, IPad mini6 |
| Color | Black |
| Size | 125 x 134 x 250mm |
| Input | 5V = 2A/9V = 2A/12V / = 1.5A |
| Output | 5W / 7.5W / 10W / 15W *Requires a charger of 20W or more for normal operation |
| Price | 16,599 yen |
New products for Galaxy S23 series
PITAKA does not only work on accessories for Apple devices. Since 2017, the company has been developing smartphone cases for Samsung's Galaxy series, and this year it has announced another new product!
The product, titled " PITAKA MagEZ Case 3 For Galaxy S23 Series," is designed to fit Samsung's flagship model Galaxy S23, which will be released globally in 2023 and is rumored to be coming soon to Japan. This smartphone case is compatible with Samsung's flagship models "Galaxy S23", "Galaxy S23+", and "Galaxy S23 Ultra", which will be released globally in 2023 and are rumored to be released in Japan soon.
PITAKA's unique MagSafe SlimBoard technology achieves a thinness of 0.95mm and a weight of 19.3-25.4g. Of course, it has a built-in MagSafe compatible magnet and is compatible with "MagEZ Slider" and "MagEZ CarMount Pro/Lite".
PITAKA MagEZ Case 3 For Galaxy S23 Series " is made of 600D (denier) aramid fiber, a high-tech fiber that is 5 times stronger than steel but only 1/5 the weight. The case is available in three types: Overture (overture), Rhapsody (rhapsody), and the standard black/gray twill pattern.
| Product Outline | |
|---|---|
| Name | PITAKA MagEZ Case 3 For Galaxy S23 Series |
| Compatible models | Galaxy S23, Galaxy S23+, Galaxy S23 Ultra |
| Color | Floating weave version: Overture, Rhapsody Normal version: Black/Gray twill pattern |
| Size and weight | Galaxy S23 Thickness: approx. 0.95mm, Weight: approx. 19.3g Galaxy S23+ Thickness: approx. 0.95mm, Weight: approx. 22.02g Galaxy S23 Ultra Thickness: approx. 0.95mm, Weight: approx. 25.4g |
| Price | Floating Edition: 8,999 yen (tax included) Standard Edition: 7,999 yen (tax included) |
Touch & Try
After the presentation, we moved on to the touch & try corner. First, we tried " PITAKA MagEZ Case Pro for iPad Pro " and " PITAKA MagEZ Charging Stand ".
PITAKA's unique X-shaped contact module with built-in magnet...
Move it close to the stand...
Snap! It was safely attached to the stand. There is nothing to support it but magnets, so you may feel uneasy until you get used to it, but of course, it will not fall off.
Can you tell how surprisingly thin it is? It is just like iPad Pro itself.
It can be placed horizontally from portrait to landscape. There is no need to remove it from the magnet, and it can be rotated as it is.
With the "PITAKA FlipBook Case" you can carry it seamlessly. With this, you can give shape to your ideas anytime, anywhere.
Sophisticated design with no waste. The stylish aramid fiber shines through. While most device accessories are black, it is nice to see that a white silver-gray version is also available.
PITAKA MagEZ Case 3 For Galaxy S23 Series " is lined up in a row. Next to them are smartphone cases for the Galaxy Z Flip and Galaxy Z Fold 4.
In fact, I have been using Galaxy series for about 7 years. The ultra-thin and ultra-lightweight case fits surprisingly comfortably in my hand.
Accessories for the already released Air Tag and Apple Watch were also on display. PITAKA's accessories, which combine convenience and good looks, are all of high quality.
From 0 to 1" (from 0 to 1) "Nothing is born from nothing" (from nothing to something)
There is also a corner where visitors can try their hand at puzzles inscribed with such words. Of course, since the name is "Saiga NAK", the goal is to get an "F" (although the letter is actually lower case).
And so PITAKA's new product presentation came to an end in a flash. There are two aspects to accessories: the value of providing a look and function that a device did not have (turning 0 into 1), and the value of further extending the device's functionality (turning 1 into 100).
At first glance, it may seem obvious that " using a device normally without inconvenience " is a matter of course, but PITAKA's philosophy of product design that does not inhibit creators' creativity but rather enhances it has been proven correct by more than 1.65 million PITAKA users in more than 100 countries and regions around the world. This is evidenced by the number of PITAKA users, who number more than 1.65 million in more than 100 countries and regions around the world.
We look forward to seeing more sustainable product designs from the PITAKA brand in the future!