LAWSON, a convenience store chain operated by LAWSON, Inc., launched the LAWSON x POCHAMA Project campaign on Tuesday, September 21.
Lawson has been actively collaborating with video game IPs, including a collaboration with Dragon Quest Walk, and has been described in some circles as a "gaming convenience store.
What is Pochama?
Pochama is a Penguin Pokémon that has appeared in Diamond Pearl.
It is one of the first Pokémon you receive at the start of the game and is also known as one of the three members of the Shin-Ou family.
It is also the partner of the heroine Hikari in the "Pokémon Diamond & Pearl" anime, and is a very popular Pokémon with many fans in many other areas.
KARAAGE-KUN "POCHAMA Lemon Flavor" on Sale!
Project POCHAMA" KARAAGEKUN Lemon Fl avor Original Package is now on sale.
The ingredients do not include Pochama meat, so you can eat it with peace of mind.
Promo card "Pochama" present campaign is underway!
During the campaign period from September 21 (Tue.) to September 27 (Mon.), a promo card "Pochama" will be given away for the first two purchases of the target snacks.
A promo card "Pochama" will be given away.
Please note that each customer is limited to one "Pochama" promo card per purchase per store.
Pre-orders for the latest game with limited special offers are now open!
Pre-orders for the latest Pokemon games "Brilliant Diamond" and "Shining Pearl" as well as "Pokemon LEGENDS Arceus" are now being accepted with limited special offers such as a rubber three-strand strap. For more information, please visit the LAWSON campaign page.
For details, please check the LAWSON campaign page.
The cute little guy is so cute that customers who stop by Lawson are sure to mutter "Pochama..." without even thinking. Pochama.
Whether you are a Pokémon lover or not, let the cuteness of Pochama soothe you during the campaign period.