ZONe ENERGY " has not only announced that it will not raise its prices despite the recent price hikes, but has also remained aggressive in 2023 by releasing new flavors one after another. HAPPPPPPY TEA (HAPPPPPY～～～～～tee~!) ZONe ENGY" has recently launched its first sparkling fruit tea flavored product, "HAPPPPPY TEA (HAPPPPPY tee~!)," and is developing products that can be enjoyed not only by energy drink lovers, but also by those who are not so fond of energy drinks. Among these "ZONe ENERGY" products, " HYPER ZONe," which was released in November 2022 in a bottle can with a black lid, is the most popular among all flavors, partly because it boasts the strongest concentration of caffeine at 37.5 mg per 100 ml. However, the "ZONe ENERGY" is the most popular of all the flavors. But ZONe ENERGY is not going to rest on its laurels just because of its popularity, right? We are pleased to announce the renewal of the popular "HYPER ZONe "! In addition to the new products, a collaboration with "SPY x FAMILY" has also been announced!
The most powerful "Umami" in history!
HYPER ZONe" will be renewed on April 4, 2023! Not only will the design be more stylish, but it will also evolve into an "overwhelming, awakening taste" in pursuit of even more "flavor "! The new "HYPER ZONe" has enhanced the aroma and impact of energy drink, while achieving a sharp aftertaste that delivers the best taste ever and an overwhelmingly awakening experience! Compared to the pre-renewal version, the likability of the taste has increased significantly by 126% (according to Suntory Foods International), and it is said to be quite popular, so we can't wait to try it! On the same day as the relaunch, a new zero-calorie version of HYPER ZONe, HYPER ZONe ZERO, will also go on sale!
It contains the same amount of caffeine and nutrients as HYPER ZONe, of course, but the aroma has been designed to have both an impact at the beginning and an aftertaste. And best of all, it has zero calories!
The current "HYPER ZONe" has 212 kcal per 400 ml can, so there were times when the calorie content would put me off drinking it, but with the zero-calorie "HYPER ZONe ZERO" I don't have to worry about that! Of course, the price will not be raised after the renewal ! It will still be available at the same price of 198 yen (tax included ), so there will be more opportunities to pick up "HYPER ZONe" and the new "HYPER ZONe ZERO" than ever before. There is less than a month until the renewal, so be sure to drink plenty of the current "HYPER ZONe" so you don't forget what it tastes like!
First collaboration with "SPY×FAMILY"!
To celebrate the renewal of "HYPER ZONe", we have decided to collaborate with " SPY×FAMILY" for the first time! SPY×FAMILY" is a home comedy series by Tatsuya Endo(@_tatsuyaendo_ ), who is also known for " TISTA " and " Gekka Biba " currently being serialized on Shonen Jump+. The musical version will open at the Imperial Theatre on March 8, 2023 (Wed.) ,Season 2 of the TV anime is scheduled to air in 2023, and a theater version is also in the works, so the popularity of this work is worthy of being called a dominant work.
The collaboration between "HYPER ZONe" and "SPY x FAMILY" will release a limited edition black book with eye-catching stickers. You have to get the complete set!
In addition, the well-known " ZONe Members Program " will be running a present campaign to win an original "SPY x FAMILY" QUO card! By earning points from the stickers on the cans, you can win one of each of the three ZONe designs ( Lloyd, Yol, and Bond ) for 100 people! The number of 300 is quite small compared to the number of "ZONe ENERGY" fans and "SPY×FAMILY" fans, but let's take a chance and apply for the prize!
And now, the original "SPY×FAMILY" web movie is going to be released! In the movie, Lloyd and Yeol enter the world of ZONe to embody the brand concept of "HYPER ZONe", " POWER ON!
The collaboration campaign, including the release of the web movie, will begin Tuesday, April 4, 2023! For more information about "ZONe ENERGY", please visit the official website!