The Square Enix e-STORE has announced its annual New Year's First Sale 2026.
The sale period runs from Thursday, January 1, 2026, at 10:00 AM to Tuesday, January 13, 2026, at 9:59 AM.
During this event, over 1,000 official items from popular series including Dragon Quest and Final Fantasy will be offered at special prices up to 50% OFF.
(Note: This article is based on information released in Japan.)
New Year's First Sale 2026 Is Underway!
【実施予告】🎍オフィシャルグッズ1,000点以上が10～50%OFF🌅
「新春初売りセール2026」を、2026年1月1日(木)10:00より開始いたします！「#ドラゴンクエスト」や「#ファイナルファンタジー」など、様々なシリーズのアイテムをお得に手に入れるチャンス。ぜひご利用ください。https://t.co/CptLWJHDQM pic.twitter.com/UFWZvZz3uu— スクウェア・エニックス e-STORE (@SQEX_eSTORE) December 25, 2025
Held to commemorate the start of a new year, this sale is a special project to thank the fans who supported Square Enix throughout 2025.
Since all products are limited to stock on hand, it is recommended to purchase your items early.
Sample Sale Items From the Dragon Quest Series
- Slime Plastic Model Kit Series With Grassland Base: 1,760 yen (tax included) → 1,584 yen (tax included) (10% OFF)
- Protagonist Dot Plush Cushion: 2,970 yen (tax included) → 2,673 yen (tax included) (10% OFF)
- Dragon Quest Stationery Shop, Slime Flat Bag: 935 yen (tax included) → 842 yen (tax included) (10% OFF)
- Metallic Monsters Gallery, Ramia the Immortal Phoenix: 6,600 yen (tax included) → 4,620 yen (tax included) (30% OFF)
- Dragon Quest Stationery Shop 2026 Calendar: 1,980 yen (tax included) → 1,386 yen (tax included) (30% OFF)
- Dragon Quest Walk, Plump Slamichi Plush Mascot: 1,320 yen (tax included) → 924 yen (tax included) (30% OFF)
- Dragon Quest III: The Seeds of Salvation, Protagonist Dot Plush Cushion: 2,970 yen (tax included) → 1,485 yen (tax included) (50% OFF)
- Dragon Quest Stationery Shop, 2026 Calendar With Wooden Pedestal "A Wild Group of Monsters Appear!": 3,465 yen (tax included) → 1,733 yen (tax included) (50% OFF)
Sample Sale Items From the Final Fantasy Series
- Final Fantasy IX, Zidane Tribal Plush: 4,400 yen (tax included) → 3,960 yen (tax included) (10% OFF)
- Final Fantasy XIV, Alisaie BRING ARTS: 13,200 yen (tax included) → 10,560 yen (tax included) (20% OFF)
- Final Fantasy Series, FF Pixel Remaster Mog Pixelight: 3,850 yen (tax included) → 2,888 yen (tax included) (25% OFF)
- Final Fantasy, Chocobo Latte Art Figure Mug: 3,520 yen (tax included) → 2,640 yen (tax included) (25% OFF)
- Final Fantasy XIV x LOGOS, Village Lantern: 7,480 yen (tax included) → 5,610 yen (tax included) (25% OFF)
- Final Fantasy VII Remake, Cloud Strife Static Arts: 19,580 yen (tax included) → 11,748 yen (tax included) (40% OFF)
- Final Fantasy XIV, ENDWALKER 1000 Piece Jigsaw Puzzle: 3,850 yen (tax included) → 2,310 yen (tax included) (40% OFF)
- Final Fantasy IX, Amarant Coral Plush: 4,400 yen (tax included) → 2,200 yen (tax included) (50% OFF)
Sample Sale Items From Other Popular Series
- NieR:Automata Gaming Mouse Pad Vol. 3: 3,850 yen (tax included) → 3,080 yen (tax included) (20% OFF)
- NieR:Automata, Popola and Book keychain: 880 yen (tax included) → 528 yen (tax included) (40% OFF)
- NieR:Automata, A2 (YoRHa Type A No. 2) DX Ver.: 38,280 yen (tax included) → 19,140 yen (tax included) (50% OFF)
- Kingdom Hearts III, Kairi Fluffy Room Shoes: 3,850 yen (tax included) → 2,695 yen (tax included) (30% OFF)
- Kingdom Hearts, Dot Rubber Strap BOX: 7,150 yen (tax included) → 4,290 yen (tax included) (40% OFF)
- Kingdom Hearts III, Classic Kingdom Pouch BUILDING A BUILDING: 2,750 yen (tax included) → 1,650 yen (tax included) (40% OFF)
- SaGa Series, Mr. S Face Mug: 3,850 yen (tax included) → 3,080 yen (tax included) (20% OFF)
- Trials of Mana, Li'l Cactus's Adventure Tote Bag: 3,900 yen (tax included) → 3,120 yen (tax included) (20% OFF)
For product details and other sale items, please check the latest information on the "“New Year's First Sale 2026 Special Site”" or the Square Enix e-STORE Official X (@SQEX_eSTORE).