ASUS has its flagship store in the " Syntrend Creative Park", one of the largest electronics shopping malls in Taipei. ASUS is a popular Taiwanese manufacturer of PCs, motherboards, smartphones, routers and other devices with fans all over the world. ASUS is a popular Taiwanese manufacturer of PCs, motherboards, smartphones, routers, and other devices with fans around the world.
This time, we were invited by ASUS to visit their flagship store and ASUS headquarters! In this article, we will introduce the ASUS flagship store located in the "Syntrend Creative Park!
What is "Syntrend Creative Park"?
We have many readers in Taiwan, but for those who are not from Taiwan, "Syntrend Creative Park" may not be familiar to you. So, first of all, a brief explanation of the Three Creative Lifestyle Park (SYNTREND).
SYNTREND is located next to Kwang Hua Commercial Park and across the street from Don Quijote, in an area where many popular shopping malls are concentrated. The Hon Hai Group of Taiwan, which owns Sharp Corp. and other companies, has also invested in the company, making it a mecca for gadget and device geeks.
SYNTREND is popular not only among locals but also tourists, and duty-free procedures are available. The official website is available in English and Japanese as well as Chinese, so be sure to stop by if you are in Taipei.
Now it's time to visit the ASUS flagship store!
Ascending to the second floor of SYNTREND, you will find the ASUS flagship store. The official name is " ASUS Sanso Flagship Store. In Japan, there was a directly managed store in Akasaka, Minato-ku, Tokyo, but it was closed due to the new Corona virus, so this may be the closest and most accessible ASUS directly managed store from Japan.
It may be difficult to go to Taipei casually because of the high cost of airline tickets and other expenses due to Corona and fuel price hikes, but before 2019, it was possible to come and go by LCC for 30,000 yen round trip, so I casually went to the ASUS Sanso Flagship Store on the weekends. " and you just went with the flippancy.
At the store, ASUS' popular PC brands such as Zenbook, Vivobook, and ProArt are on display, and you can freely touch and try them.
Excluding gaming brands, ASUS has a strong image of Zenbook, but ProArt for creators and Vivobook, an entry-level model that can be purchased for less than 100,000 yen, are also popular, especially Vivobook, which is not an entry-level model! There are also luxury high-performance PCs that make you think, "Vivobook is not an entry-level model! The lineup includes the ExpertBook for business use, and there are no blind spots in the lineup.
There is a full lineup of devices other than PCs!
ASUS has a strong image of PCs and motherboards, but it also has a full lineup of peripherals. In particular, there are some smartwatches that have not yet been released in Japan, so that alone is enough to get people outside of Taiwan excited.
Of course, ASUS' popular Zenfone smartphone is also on display. It is sold not only in Taiwan but also all over the world, and especially in the Japanese market, it is synonymous with the original SIM-free smartphone.
Speaking of ASUS smartphones, the ROG Phone is a gaming smartphone. Of course, ASUS handles this phone as well...
The prices of not only smartphones but also peripheral accessories are high, so we are very happy to have a store where we can freely touch and try expensive accessories!
Speaking of ASUS, there is a ROG specialty store on the first floor!
"Hey, isn't there a small number of gaming products even though it's the ASUS flagship store? You're right. ASUS' gaming brand, ROG, has its own specialty store on the 1st floor, which is separate from the 2nd floor where the ASUS Sanso flagship store is located! The name of this store is "ROG Sanso Flagship Store", and it is also the first store of ROG's flagship store.
Also a venue for e-sports competitions
We thought it was a display of gaming PCs, but.... In this space, e-sports tournaments are actually held.
There are 5 x 2 units like this, so a popular FPS/TPS game tournament can be held here.
The PCs, headsets, mice, keyboards, and mouse pads are all ROG!
Anyone who wants to be covered in ROG is drooling.
There is also a display for spectators at the top, where you can watch all the players' screens.
Handprints of famous professional gamers!
Handprints of famous professional gamers are displayed on the wall.
The handprints of famous players are lined up and you can join hands with them. VR and Metaverse are very popular, but you will never experience a realistic experience where you can join hands with Faker as a memorial. It is still nice to have a realistic experience where you can join hands with Faker.
ROG products other than gaming devices
We also carry ROG original goods that only a directly-managed store can offer.
There are also ROG hoodies. Even if you're not a ROG fan, you'll want one of these cool designs!
Of course, you can actually hold them in your hands and check out the texture.
ASUS and ROG are known for their motherboards
While devices such as PCs, smartphones, and peripherals stand out, ASUS' ancestral business is motherboards.
ROG gaming motherboards are on display, and just looking at them is enough to get you excited.
Gaming smartphones, which were also at the ASUS Sanso flagship store!
Of course, you can also try out the ROG Phone series, which was also at the ASUS Sanso flagship store.
The ASUS Sanso flagship store has a natural interior, but the ROG Phone looks even cooler because the atmosphere of the ROG store is fully open to gaming!
The store is also dark, so you can even see the lights glowing.
You can play ROG original games!
In this space, you can experience ROG's original games using ROG products.
To find out what kind of game it was, please visit the store and try it for yourself! By the way, what's inside this gaming desktop PC?
It's so cool..! What the heck is this?
Sorry for my lack of vocabulary, but ROG is really too cool.
If you go to Taipei, go to ASUS San-Chuang Flagship Store & ROG San-Chuang Flagship Store!
That's all for now, this is a photo report of ASUS Sanso Flagship Store & ROG Sanso Flagship Store! Currently, entry restrictions due to the new coronavirus infection have been lifted, and LCC flights are coming back, so you can make a round trip between Tokyo and Taipei for around 35,000 yen on weekdays. A round-trip flight from Hong Kong to Taipei can be made for around 25,000 yen with Hong Kong Express. We encourage everyone to visit the ASUS San-Chuan flagship store and ROG San-Chuan flagship store!