Doshin EC Inc. announced that the Nintendo Co., Ltd. and Super Mario-themed event, Super Mario: RUN TO THE GOAL in Hokkaido 2026 (referred to as Super Mario: RUN TO THE GOAL), will take place on Sunday, September 13, 2026, at Daiwa House PREMIST DOME (Sapporo Dome)!
You can enjoy photo spots, mini-games, an items shop, and more, in addition to running.
Super Mario: RUN TO THE GOAL to be held at Sapporo Dome! Enjoy Mario content while running the course
The running event Super Mario: RUN TO THE GOAL will take place at Sapporo Dome in Hokkaido!
Even if you aren't running, you can fully enjoy this participatory event through photo spots, mini-game experiences, exclusive items for sale, and food and drink corners.
Leading up to this event, the Sapporo Walk Rally will also take place, taking you around the city of Sapporo starting Saturday, July 18, 2026!
Wear your Mario items and have fun running! Super Mario: RUN TO THE GOAL
Super Mario: RUN TO THE GOAL is a participatory event where you can run the course inside the venue while wearing exclusive Super Mario items included as participant benefits!
You can take commemorative photos at photo spots and chat with your family and friends while surrounded by BGM, allowing you to enjoy the course at your own pace.
The course is approximately 2.5km long.
Even running beginners and those who don't exercise often can participate comfortably and easily!
Runner benefits include an official T-shirt in collaboration with UNIQLO! Official towels and caps are also included
Participants entering as runners will receive an official T-shirt in collaboration with UNIQLO!
The back features the Goal Pole design, familiar from the games.
In addition, the event includes exclusive participation benefits such as an official towel (in collaboration with Mizuno) featuring the course design, as well as a cap, knapsack, finisher medal, and race bib!
Plenty of fun for non-runners too! Items shop, enjoy corners, and game demo sessions
Super Mario: RUN TO THE GOAL is open to non-runners as well with the purchase of an admission ticket!
From exclusive items for sale to the Enjoy Corner with Super Mario, food corners, and Nintendo Switch 2 game demo sessions, people of all generations, from children to adults, can enjoy the content.
Exclusive items shop
This event will feature exclusive items for sale.
Many items will be available, including things you can display at home as a memento of the event, as well as items you can use in your daily life.
Please wait for follow-up reports on product details on the Official Event Website.
Enjoy Corner with Super Mario
Enjoy Mario mini-games!
- Target Practice: 500 yen per turn
- Ring Toss: 500 yen per turn
- Yo-yo Fishing: 500 yen per turn
- Original Tote Bag Making: 2,000 yen
These are activities that everyone from small children to families can enjoy.
Food Corner
Along with running and venue events, food trucks serving unique Hokkaido gourmet food will be on-site.
- Original Churros (Vendor: DANNY CHURROS)
- Hokkaido specialty Jingisukan (Vendor: Matsuo Jingisukan)
Nintendo Switch 2 game demo sessions
Demo sessions for Nintendo Switch 2 game software are also planned for the venue!
Details regarding the game software will be announced later on the Official Event Website.
Commemorating the running event! Sapporo Walk Rally starts on July 18
To commemorate Super Mario: RUN TO THE GOAL, a Sapporo Walk Rally visiting famous spots in Sapporo City will take place.
This event involves purchasing a rally card and visiting various spots around the city while answering quizzes related to Super Mario.
Those who visit all the points and complete the quiz will receive a Sapporo Walk Rally Participation Commemorative Star Coin as a gift!
Enjoy the charm of Super Mario along with the cityscape of Sapporo.
- Event Period: Saturday, July 18, 2026 to Saturday, September 12, 2026
- Reception Location: Former Hokkaido Government Office (Red Brick Office)
- Participation Fee: 1,300 yen (tax included)
- Completion Reward: Sapporo Walk Rally Participation Commemorative Star Coin
Super Mario: RUN TO THE GOAL registration starts July 10! Come run and play in Hokkaido with your family and friends
Super Mario: RUN TO THE GOAL, which you can enjoy alone or with family and friends, will take place on Sunday, September 13, 2026.
Registration starts at 10:00 AM on Friday, July 10, 2026 on the Official Event Website!
Come to Sapporo Dome and enjoy running through the world of Mario.
| Event Overview | |
|---|---|
| Event Name | Super Mario: RUN TO THE GOAL in Hokkaido 2026 |
| Date | Sunday, September 13, 2026 |
| Time | Doors open: 8:30 AM Morning session: Starts at 11:00 AM Afternoon session: Starts at 3:30 PM |
| Venue | Daiwa House PREMIST DOME (Sapporo Dome) |
| Participation Fee | Runner Ticket: Adult (Junior High School student and up) 6,600 yen (tax included) / Child (Preschooler and under) 5,500 yen (tax included) (Includes admission ticket) Admission Ticket (Advance): Adult (Junior High School student and up) 1,100 yen (tax included) / Elementary school student 550 yen (tax included) / Preschooler Free Admission Ticket (Day of event): Adult (Junior High School student and up) 3,300 yen (tax included) / Elementary school student 1,650 yen (tax included) / Preschooler Free |