URS Games Inc., a joint venture company established by Creek & River Co., Ltd. (hereinafter C&R Co.) and Bandai Namco Entertainment Inc. (hereinafter Bandai Namco Entertainment), will begin operations on Tuesday, April 1, 2025.
Simultaneously with the release date announcement, an official website has been launched, featuring details about the console and its software lineup.
URS Games Inc., a Joint Venture Established by Bandai Namco Entertainment and C&R Co.

Creek & River Co., Ltd. (hereinafter C&R Co.) announced that URS Games Inc., a joint venture company established with Bandai Namco Entertainment Inc. (hereinafter Bandai Namco Entertainment), will begin operations on Tuesday, April 1, 2025.
In addition to focusing on content business like mobile game development and operation, they also plan to conduct entertainment support business that aids both the entertainment industry and creators.
By combining C&R Co.'s wide range of expertise with Bandai Namco Entertainment's IP deployment, game production, and marketing capabilities, they aim to develop content that is of higher quality and can be enjoyed by a wider range of people.
The company name is derived from the initials of User first, Responsibility, and Sincerity.
Message from Representative Director and President, Katsuhito Aoki
Creek & River Co., Ltd. has established URS Games with the wonderful partner Bandai Namco Entertainment. I am very pleased that we can successfully start our business at this time. As the origin of our company name suggests, armed with excellent character expression, network technology, and the power to see things through, backed by many years of operational experience, we will sincerely aim to create content that is loved worldwide.
List of Officers
- Representative Director and President: Katsuhito Aoki (Concurrent post: Director (CMO), Creek & River Co., Ltd.)
- Director: Shoji Nakamura
- Director: Kenya Kobayashi
- Director: Tatsuji Maeyama
- Director: Takashi Noma
- Director: Kyohei Yamada
- Director: Yodo Kinoshita
- Auditor: Shigeru Iida
◤#バンダイナムコエンターテインメント×C&R社
合弁会社 株式会社URS Gamesが4/1より事業開始◢モバイルを中心としたコンテンツの開発・運営事業等を行います。
より高品質でより幅広い方々に楽しんでいただけるコンテンツの開発をめざします!https://t.co/hKO1nIQfU9@bnei876#URSGames #CR社— クリーク・アンド・リバー社【公式】 (@creekcrv) March 31, 2025
URS Games Inc. Company Profile | |
Name | URS Games Inc. (Reading: Yours Games) |
---|---|
Head Office | 2-2-18 Fukagawa, Koto-ku, Tokyo |
Established | March 5, 2025 |
Representative | Representative Director and President: Katsuhito Aoki |
Business Activities | Content business primarily focusing on mobile game development and operation Entertainment support business that supports entertainment business and creators |