Coincheck, Inc. and KDDI sign business alliance agreement! New company "au Coincheck Digital Assets" also established.

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Coincheck, Inc. ("Coincheck") announced the signing of a business alliance agreement with KDDI Corporation ("KDDI") and the formation of a new company, "au Coincheck Digital Assets Co. Ltd. and au Financial Holdings Inc. The company aims to expand access to digital assets in the au economic zone and promote a non-custodial wallet business that is easy for everyone to use.




Coincheck and KDDI signed a business alliance agreement!

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Coincheck, Inc. announced that it has completed the signing of a business alliance agreement with KDDI Corporation. KDDI has one of the largest customer bases in Japan in the financial settlement field, operating the "au PAY" smartphone payment service with approximately 39.67 million members, in addition to its telecommunication services. Coincheck, on the other hand, has the largest customer base in Japan as a crypto asset exchanger and offers a wide range of services. By combining the strengths of the two companies, it will be possible to expand access to digital assets, including crypto assets, for users in the au economic zone.

Through this alliance, the two companies aim to create opportunities for more users to access digital assets in their daily lives, including through linkage with services such as au Jibun Bank and Ponta points. As a first initiative, a campaign for users who open a Coincheck account via au-related services will be launched in the near future.

New company "au Coincheck Digital Assets" established

au Coincheck Digital Assets
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The new company, "au Coincheck Digital Assets Corporation," was established with the aim of creating an environment that makes digital assets, including crypto assets and stable coins, more accessible, centered on a non-custodial wallet provided as a mini-application within au PAY. The company was established with the aim of creating an environment that makes digital assets, including crypto assets and stable coins, more accessible. Conventional non-custodial wallets have faced barriers such as the initial introduction hurdle of creating a wallet and the complex process of purchasing crypto assets on an exchange and transferring money to the wallet, making it difficult for users other than those familiar with crypto assets to penetrate the market. au Coincheck Digital Assets Corporation will combine KDDI's consumer contact points and Coincheck's expertise in crypto assets to create a new user experience that seamlessly connects the storage and daily use of crypto assets in the au economic zone.

Comment from Shunpei Tatebayashi, Deputy General Manager, Open Innovation Promotion Division, KDDI Corporation


We are very excited to be partnering with Coincheck, one of Japan's largest crypto asset trading services "Coincheck", which has a high level of knowledge and experience in the crypto asset and blockchain domain, and to launch this new initiative. The environment surrounding crypto assets and next-generation finance is continuously changing due to system development, technological progress, and the stage of social acceptance, and we recognize the importance of ensuring safety and reliability in addition to convenience and advanced features when utilizing these assets. The business alliance with Coincheck, the investment in Coincheck Group, its parent company, and the establishment of a new company, "au Coincheck Digital Assets," are positioned as a framework for steadily advancing next-generation financial initiatives based on this thinking. The investment in Coincheck Group and the establishment of the new company "au Coincheck Digital Assets" are positioned as a framework for steadily advancing next-generation financial initiatives. Going forward, we will provide non-custodial wallets through the new company, build strong partnerships in both technology and business, and steadily implement next-generation financial services in society.


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Comments by Tomoyuki Isaka, Director, President and Chief Executive Officer, Coincheck, Inc.


We are very pleased to launch this new initiative in partnership with KDDI, which has one of the largest customer bases in Japan in both the telecommunications and financial domains. We have been providing access to digital assets to many customers through Coincheck, which has the largest number of app downloads and active users in Japan. Through this alliance, we will provide value on an unprecedented scale by combining our knowledge and products in the on-chain domain with the customer base of the KDDI Group. Coincheck's connection to the au Economic Zone, a service infrastructure that is closely rooted in our daily lives, will create an environment where crypto assets and stable coins can be used seamlessly, bringing convenience and new value in a natural way to those who have not been exposed to digital assets before. By deepening cooperation with the KDDI Group, including the promotion of non-custodial wallets through the new company, we will contribute to the realization of our mission of "making new value exchange more accessible" and the development of the digital asset market in Japan.


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Michihiko Kasai, President and Representative Director, au Coincheck Digital Assets Co.


A new financial and economic structure based on blockchain, utilizing crypto assets and tokens, is being formed globally. We established au Coincheck Digital Assets to create an environment where anyone can easily and safely access digital assets in the midst of this major revolution. While crypto assets and stable coins have tremendous potential, there are certain hurdles to overcome before they can be used, and many customers find it difficult. We hope to create a society where these new values are used naturally in everyday life, and not just by a few people. By combining the customer bases of KDDI and au Financial Holdings with Coincheck's knowledge of digital assets, we will provide the flow of new value brought about by blockchain in a form that can be used naturally by everyone. We look forward to your continued support.


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For more information, please visit the official Coincheck website.


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