Fennel corporation (hereinafter FENNEL), which operates the professional esports team FENNEL, has announced that it has signed a partnership agreement with HyperX, a gaming brand developed by HP Japan Inc. (hereinafter HP Japan).
Professional Esports Team FENNEL Signs Sponsorship Agreement With Gaming Brand HyperX!
FENNEL｜HyperX
パートナーシップ契約を締結し、次世代のeスポーツプレイヤーを育む共創プロジェクト「For Future Project」を始動することをお知らせいたします。
「HyperX」と共に、これからのeスポーツ業界を担う次世代プレイヤーの育成・支援に取り組みます。https://t.co/UQUM2jnSYl pic.twitter.com/rAQudexze6
— FENNEL (@FENNEL_official) April 9, 2026
Fennel corporation, which leads the esports team FENNEL, announced that it has signed a partnership agreement with the gaming brand HyperX.
HyperX provides a comfortable and reliable gaming environment through a wide variety of products such as headsets, keyboards, and mice.
Through this agreement, players and streamers belonging to FENNEL will receive HyperX gaming devices from HP Japan throughout the year.
At the same time, For Future Project, a co-creation project for fostering next-generation esports players, will also launch.
Introducing the Co-creation Project "For Future Project"!
This project aims to cultivate and support next-generation players who will lead the future of the esports industry.
Together with HyperX, which develops and provides a variety of devices, FENNEL is attempting to create opportunities for children to engage in esports and further deepen community ties.
How "For Future Project" Works
Each time a FENNEL player wins an official tournament, the For Future Counter increases.
When the counter reaches 100%, invitations to official tournaments and the provision of gaming devices will be offered to children who look up to esports.
Through these activities, they will provide opportunities for children to seriously engage in esports.
Shared Vision Becomes the Driving Force for the Sponsorship Agreement
Since its establishment in 2019, FENNEL has achieved top-class competitive results in Japan.
Meanwhile, HyperX has upheld the philosophy of "We’re All Gamers," providing gaming devices for a wide range of players from beginners to advanced users.
The driving force behind the signing of this agreement was the shared vision of both parties to nurture the future of esports.
They aim not only to support the skills of top players with high-quality devices but also to create opportunities for next-generation players to encounter and grow within esports.
Comment From Shingo Yanagisawa, Head of Marketing Division, HP Japan Inc.
We are very honored to be able to form a partnership with FENNEL.
Beyond supporting top-level competitive environments, we sincerely look forward to expanding initiatives from Japan, where the challenges of players lead to the dreams of the next generation.
Through this initiative, we will co-create the future of esports.
(Translated from Japanese)
PR TIMES
Comment From Ryo Takashima, CEO of Fennel corporation
We are very pleased to have signed a partnership agreement with HyperX.
The For Future Project launching this time is an unprecedented system where our players' victories lead to the challenges of next-generation children.
The daily efforts of our players will become the power to pave the way for the future of esports itself, not just competitive results.
Together with HyperX, we will realize such a cycle.
(Translated from Japanese)
PR TIMES
This partnership agreement is expected to bring further growth to FENNEL with the cooperation of HyperX and the cultivation of next-generation players.
Check the official FENNEL website and the official HyperX page for future activities!