Sushiro, a conveyor belt sushi restaurant where you can enjoy sushi that's loved by people of all ages with plates starting at 120 yen (tax included), has been especially active in recent years in collaborating with various brands, and their stores always have long lines.
Now, Sushiro is collaborating with Sanrio's popular character, Kuromi!
We visited a pre-launch tasting event and got to check out the menu and limited-edition merchandise ahead of time!
Super-Special Price of 110 Yen Per Piece! The Hon-maguro Ootoro Fair Begins
You can apparently enjoy fatty tuna, the king of tuna, for as little as 110 yen per piece?!
The Hon-maguro Ootoro Fair began on Wednesday, October 2, 2024.
This time, we're collaborating with Kiyoaki (@kiyoaki_gohan), who is active as a chef and YouTuber.
Hon-maguro Ootoro from 110 Yen (Tax Included)
Kiyoaki is always smiling, but he is also a chef who has undergone serious training.
He looks at Sushiro's sushi with a serious expression.
I'm surprised that this quality is only 110 yen per piece!
The fat is sweet and it's really delicious. It's a waste not to order this!
- Product Name: Hon-maguro Ootoro (Fatty Tuna)
- Price: From 110 yen (tax included)
- Sales Period: From Wednesday, October 2, 2024, until supplies run out
- Estimated Total Sales: 9.5 million servings
Handrolls with Attention to Even the Nori!
Next up is a luxurious dish topped with natural Indian tuna chutoro and negitoro.
The nori is Sushiro's special Ariake sea-grown seaweed.
With the delicateness of the lean meat and the dynamism of the fatty tuna, it's my favorite item!
Not just the topping, but the aroma of the nori is also wonderful; it's truly delicious.
- Product Name: Natural Indian Tuna Chutoro and Negitoro Handroll
- Price: From 400 yen (tax included)
- Sales Period: From Wednesday, October 2, 2024, until supplies run out
The texture is very interesting because it uses two kinds of tuna: shredded and chunky.
The sweetness and umami of the fat spread in your mouth!
- Product Name: Natural Indian Tuna Negitoro Handroll
- Price: From 260 yen (tax included)
- Sales Period: From Wednesday, October 2, 2024, until supplies run out
Autumn Flavors are Also Coming!
It's late, but we've finally started to feel the autumn weather these days.
Limited-time menu items perfect for the autumn appetite are also appearing!
This composition reminds me of that certain TV show where a top-class chef judges whether something passes or fails.
It's fluffy and has very little fishy odor, so it's very delicious.
At 180 yen (tax included), it's incredibly cheap, and I think it's on par with eel from a specialty restaurant!
- Product Name: Super Large-Cut Eel
- Price: From 180 yen (tax included)
- Sales Period: From Wednesday, October 2, 2024, to Sunday, October 27, 2024
It's delicious even without soy sauce.
The sweetness of the salmon roe is a nice accent, and it not only looks beautiful but also brings out the deliciousness of the scallops even more.
- Product Name: A Huge Pile of Scallops
- Price: From 360 yen (tax included)
- Sales Period: From Wednesday, October 2, 2024, to Monday, October 14, 2024
Speaking of autumn flavors, it's saury!
Grilling it is nice, but fresh sashimi is also a must-have.
It has a very good aroma and is delicious.
The saury's fat spreads in your mouth the more you chew!
- Product Name: Saury
- Price: From 180 yen (tax included)
- Sales Period: From Wednesday, October 2, 2024, to Sunday, November 10, 2024
A Wide Lineup of Side Dishes!
Sushiro is also well-known for the high quality of its side dishes, so much so that you can be satisfied with just them.
Starting Wednesday, October 2, 2024, the "Tempura Platter of Seafood and Mountain Delicacies (Shrimp Tempura)" will be available.
Sweet potato, Japanese basil, shrimp, and live-caught sea bream are fried in the restaurant after an order is placed.
Freshly fried and crispy!
The sea bream is fluffy, and the aroma of the seaweed is a nice accent.
As expected of a sushi restaurant! The shrimp is also exceptionally delicious.
I'm surprised by the high quality of the tempura overall.
- Product Name: Tempura Platter of Seafood and Mountain Delicacies (Shrimp Tempura)
- Price: From 410 yen (tax included)
- Sales Period: From Wednesday, October 2, 2024, until supplies run out
Supervised by "Isseki Nicho," a takeout fried chicken specialty store that has won the gold prize for four consecutive years at the Karaage Grand Prix hosted by the Japan Karaage Association!
It replicates a gentle and juicy flavor with a special soy sauce-based marinade with a hint of bonito stock.
It's soft and has a flavor of fried chicken I've never tasted before!
After all, fried chicken is a must-have between sushi dishes!
- Product Name: Karaage (Fried Chicken)
- Price: From 360 yen (tax included)
- Sales Period: From Wednesday, October 2, 2024, to Monday, October 14, 2024
スシロー(@akindosushiroco)では今日から本鮪大とろ祭が開幕‼️
秋の味覚さんまや新潟5大ラーメンのひとつ長岡生姜醤油ラーメンも期間限定で登場✨#スシロー#スシロー本鮪大とろ税込110円から pic.twitter.com/sj3JI6gK3i— Saiga NAK (@saiganak) October 2, 2024
It's already a classic! Sushiro is famous for its ramen.
This time, they're introducing "Nagaoka Ginger Soy Sauce Ramen," one of the five great ramens of Niigata.
It's like a nostalgic soy sauce ramen from a snowy region, but the aroma of ginger is very strong.
It cleanses your palate, so it might be a perfect match for the fatty tuna!
- Product Name: Nagaoka Ginger Soy Sauce Ramen
- Price: From 460 yen (tax included)
- Sales Period: From Wednesday, October 2, 2024, to Sunday, October 27, 2024
Sanrio's Kuromi and Sushiro Collaborate!
アカミもシロミも食べちゃお〜っと！https://t.co/fjbGMNWbG7#スシロークロミ化計画#サンリオ #世界クロミ化計画 pic.twitter.com/kvB4LMGNWX
— クロミ【サンリオ公式】 (@kuromi_project) October 2, 2024
So far, we've had a succession of tempting menu items, mainly featuring autumn flavors, but the main event starts now!
The "#スシロークロミ化計画 (Sushiro Kuromiification Project)" is underway!
A project to fill the world with Kuromi and KUROMIES.
By sharing Kuromi's message, we will increase the number of "KUROMIES," who empathize with Kuromi and become the person they want to be together with Kuromi!
(Translated from Japanese)
Three kinds of gunkan sushi inspired by Kuromi's black color!
It comes with one random collaboration-exclusive pick out of 12 designs in total!
This is a must-have plate for gunkan sushi lovers! The salmon, in particular, was delicious.
I'll treasure my Kuromi-chan collaboration pick!
- Product Name: 3-Piece Gunkan Platter (Salmon, Green Onion and Tuna, Sweet Shrimp) with a Kuromi Collaboration-Exclusive Pick
- Price: From 280 yen (tax included)
- Sales Period: From Wednesday, October 9, 2024, until supplies run out
This features white chocolate and black cocoa, inspired by Kuromi's colors!
After eating plenty of sushi, satisfy your sweet tooth with this dessert!
It comes with a random collaboration-exclusive sticker from 10 designs in total!
The back of the sticker also has a Sushiro 5% off coupon that can be used from Monday, November 18, 2024, to Sunday, December 22, 2024!
- Product Name: Black Cocoa and White Chocolate Ice Cream Cake with a Kuromi Collaboration-Exclusive Sticker
- Price: From 300 yen (tax included)
- Sales Period: From Wednesday, October 9, 2024, until the total of 403,000 stickers prepared run out
A drink is essential with a meal.
As Kiyoaki ordered and drank a Pepsi-Cola...
??? "I have arrived!"
When you order the special soft drink with a mascot, you get one random mascot from Kuromi, Red Riding Hood Kuromi, and White Hood Kuromi!
It's like having Akami and Shiromi.
Kiyoaki seems to have taken a great liking to it.
*The mascot is not edible
- Product Name: Soft Drink with Kuromi Collaboration-Exclusive Mascot
- Price: From 980 yen (tax included)
- Sales Period: From Wednesday, October 9, 2024, until the total of 110,000 mascots prepared run out
In addition, a collaboration-exclusive menu item is also available for the Puchiro Set, which is a set of small sushi pieces!
Saiga NAK
You can get one random collaboration-exclusive zipper pouch and one collaboration-exclusive sheet out of five designs in total!
This item is a must-have for both children and Kuromi fans. So cute!
- Product Name: Puchiro Set with a Kuromi Collaboration-Exclusive Zipper Pouch
- Price: From 580 yen (tax included)
- Sales Period: From Wednesday, October 23, 2024, until the total of 121,000 zipper pouches prepared run out
The Hon-maguro Ootoro Fair is From October 2, and the Kuromi Collaboration is From October 9!
...So, what do you think?
Starting on Tuesday, October 2, 2024, the Hon-maguro Ootoro Fair, where you can enjoy fatty tuna for 110 yen per piece, will be available, along with a lineup of autumn flavors like saury and the tempura platter.
And on Wednesday, October 9, 2024, the "#スシロークロミ化計画 (Sushiro Kuromiification Project)" will begin.
Not only Kuromi but also the collaboration-exclusive Akami and Shiromi are not to be missed!
Each item is distributed randomly, so hurry to Sushiro on an empty stomach!
Bonus
The tasting got Kiyoaki's engine running.
From here on, it's his private time.