The Plaud New Product Presentation was held on Thursday, March 19, 2026, to announce the Plaud NotePin S, the latest model in the Plaud NotePin wearable AI voice recorder series.
At this event, a new TV commercial and video message starring Yuto Nagatomo were also released.
George Zviagin Discusses Global Trends for Plaud
First, George Zviagin, VP of Operations and Finance at PLAUD Inc., took the stage.
He described Plaud's mission as "expanding human intelligence, not replacing it," stating that "AI should not be a replacement for people, but a presence that brings out human potential."
Plaud's achievements were introduced alongside the following timeline:
- December 2021: Plaud founded
- June 2023: Announced Plaud Note & Plaud Intelligence
- August 2024: Announced Plaud NotePin & Plaud Intelligence 2.0
- July 2025: Surpassed 1 million users
- August 2025: Announced Plaud Note Pro
- October 2025: Released Plaud Intelligence 3.0 and Plaud Developer Platform
- 2026: Announced Plaud NotePin S and Plaud Desktop
Zviagin shared a vision to enhance the productivity of 50 million professionals worldwide by 2030 and support better decision-making.
Plaud provides an AI NotePin experience centered around the Plaud Note and Plaud NotePin series.
The Note and Pin record conversations, and the Intelligence platform automatically performs transcription, summarization, and organization on smartphones or desktops.
Simply by recording, the information you need to remember, share, and act on is organized.
This is the fundamental Plaud experience.
(Translated from Japanese)
Plaud is used by over 1.5 million people in more than 170 countries and regions.
According to a recent survey by Euromonitor International, Plaud was certified as the world's No. 1 AI note-taking device brand based on 2025 sales volume as of March 2026.
Finally, George Zviagin announced that Plaud would collaborate with Treasure Data, Inc.
He noted that this partnership will develop new engineering solutions and will launch first in the Japanese market.
Takashi Miura Discusses the Collaboration with Plaud
The president, Takashi Miura, introduced Treasure Data, Inc. and its collaboration with Plaud.
Treasure Data, Inc. was founded in Silicon Valley by three Japanese nationals.
As a global provider of customer data platforms, the company was recognized in the CDP category by three major IT research institutions—Gartner, Forrester, and IDC—in 2024.
"I believe we can take pride in the fact that our security is among the highest in the world," Miura said.
Regarding the collaboration, Miura announced that they will begin providing corporate solutions for Japanese companies on Monday, April 13, 2026.
Treasure Data, Inc. will handle sales, support, and training for Plaud products.
Specific solutions are as follows:
- Plaud AI Device: Voice data recorded with Plaud is immediately transferred to Treasure Data via a smartphone app or Wi-Fi, and data on the device is automatically deleted.
- Treasure Data CDP: Integrated with Plaud AI, voice data is accurately transcribed and visualized, allowing for flexible data utilization and integration.
- AI Agent Analysis/Action: Custom AI agents automate analysis, insight extraction, and actions for specific use cases.
Use cases for corporate sales, customer service, and MR training were highlighted.
For example, by tracking all voice data from interactions, companies can analyze and methodize the differences in conversation logs between high and low performers.
Naoyuki Suzuki Introduces Plaud NotePin S
Naoyuki Suzuki, Sales Director of Plaud Inc., discussed sales trends in the Japanese business market and product updates.
Plaud began full-scale operations in Japan in 2024, and 2025 sales were four times higher than the previous year.
Furthermore, the number of retailers carrying Plaud products in Japan has grown to over 400 stores.
A sales chart revealed that Japan has the second-highest sales composition ratio for Plaud globally.
The number of monthly active users in Japan has even surpassed the United States, making it the highest in the world.
Plaud has implemented a robust system to address the security concerns of Japanese users, including:
- Clear separation of hardware manufacturing and data management
- A security system compliant with six international standards
- Japanese user data managed in the AWS Tokyo region
Developed in response to requests for online meeting support, Plaud Desktop was introduced.
Compatible with all major online meeting services, it leverages Plaud's recording, transcription, and summarization strengths for virtual meetings.
Additionally, the Ask Plaud skill functions are updated daily.
The platform continues to evolve, adding features like automatic To-Do list creation from summaries and visual infographic generation.
Plaud NotePin S Now on Sale
On Monday, March 23, 2026, the Plaud NotePin S, the latest model in the wearable AI voice recorder series, was released.
The Plaud NotePin S includes the following accessories:
- Neck strap
- Wristband
- Magnetic pin
- Clip
The device comes in three colors: silver, black, and purple.
It is priced at 28,600 yen (including tax) with all four accessories included.
It is available at major electronics retailers and the Plaud official website.
Here is the Plaud NotePin S hardware.
This model adopts physical buttons based on high user demand!
While the original Plaud NotePin featured a futuristic design, the tactile feedback of physical buttons is a welcome addition for a recorder where reliability is paramount.
Plaud also announced a collaboration campaign with the movie Project Hail Mary, which opened simultaneously in Japan and the US on Friday, March 20, 2026. The campaign begins on Monday, March 30, 2026.
Please visit the Plaud official website for details.
Kohei Suzuki Introduces the New TV Commercial and Yuto Nagatomo's Message
Kohei Suzuki, Art Director of Plaud Inc., discussed the production of Plaud's first TV commercial in Japan.
The commercial will begin broadcasting nationwide on Saturday, March 28, 2026.
Video Message from Yuto Nagatomo
"Hello, everyone. I'm Yuto Nagatomo.
It is a great honor to participate in today's Plaud NotePin S presentation.
I would have loved to be there in person, but due to team activities, I am joining you via video message.
The filming was extremely fun; the staff's passion and support made it a very exciting experience.
Thank you.
When I first received the offer from Plaud, I was happy to hear their concept of maximizing the potential of those who take on challenges through AI.
I am currently challenging myself every day to stay in peak condition for the World Cup.
In those moments, you often have to make split-second decisions.
By leaving the recording to Plaud, I can focus entirely on the conversation and review it later—it feels like the start of a new era.
I'm sure you've heard a lot about Plaud today, but what surprised me most is how it continues to evolve.
I even feel a sense of rivalry!
I don't want to lose; I want to grow as well. I have a clear image of myself at the World Cup in peak condition, and I continue to work toward that goal.
I hope everyone will also aim for their best growth and take on new challenges with Plaud.
Let's do our best."
(Translated from Japanese)
Panels featuring Yuto Nagatomo, team uniforms, and signed Plaud NotePin S units were also on display at the venue.
Plaud continues to expand its presence across the business landscape.
