Asahi Beverages Co., Ltd. will launch its energy drink brand " Predator Energy " nationwide in Japan starting Tuesday, September 8, 2026.
The web commercial features Razor Ramon RG and aims to appeal to consumers who “want to drink energy drinks but are deterred by the cost.”
"Predator Energy," Japan’s first-ever energy drink, is set to go on sale on Tuesday, September 8
On Thursday, September 3, 2026, the “Japan Debut: ‘Predator Energy’ Web Commercial Press Conference” was held at a location in Tokyo.
The striking packaging really catches the eye.
Recharging with energy before the presentation.
The soft drink market is said to be stagnating due to unstable global conditions and rising prices.
On the other hand, the energy drink “Monster,” sold by Asahi Beverages, is reportedly continuing to grow significantly.
That’s why “Predator Energy ” is entering the Japanese energy drink market as a new catalyst.
Launched in 2020, the global brand “Predator Energy” has continued to expand primarily across Africa, the Middle East, and Asia.
Asahi Beverage will now be responsible for domestic sales in Japan.
In fact, Saiga NAK has previously reviewed this global version of “Predator Energy Drink.”
We’ve had our eye on it for years, and now it’s finally being launched in the Japanese market.
- A high-energy drink containing 160 ml of caffeine per bottle
- Great value at 194 yen per bottle (tax included)
- Eye-catching packaging design featuring a large lion on a gold background
It catches the eye with its striking appearance and wins over consumers with its affordable price.
That’s “Predator Energy,” the new energy drink.
A web commercial featuring Razor Ramon RG has been released!
To commemorate the Japan debut of “Predator Energy,” a series of web commercials featuring comedian Razor Ramon RG will be released sequentially.
At the press conference, RG appeared in a gold-spangled outfit matching that of “Predator Energy.”
Reflecting on the web commercial shoot, he confessed that he was asked to do a lot of crazy stunts to convey that high energy.
He also demonstrated his “high-energy keyboard-pounding” technique.
RG also mentioned that since filming the “Predator Energy” web commercial, major opportunities have come his way, such as “FUJI ROCK FESTIVAL ’26” (Fuji Rock) and the “VIVANT PREMIUM SUMMER PARTY.”
He even hinted at further ambitions, such as appearing on the *Kohaku Uta Gassen*…!?
When asked about “living a cost-conscious lifestyle” in reference to the great value offered by “Predator Energy,” RG revealed that the costume he purchased to impersonate Genghis in the TBS Sunday Theater drama “VIVANT” is now getting even more use thanks to the current resurgence of that trend.
Will he get to take home a gold bar!?
He also took on the gold bar challenge.
If he successfully manages to retrieve it from the acrylic box, he’ll receive it as a gift—but will he succeed…?
RG goes for it with everything he’s got.
Grabbing the gold bar...
He got it!
Just when you thought the challenge was a success...?
The words “That’s so true” are written on the back… And with that, the conversation naturally turned to sharing “Predator Energy” anecdotes.
Set to the tune of TOKIO’s “LOVE YOU ONLY,” he passionately sang the Predator Energy “That’s So Us” songs.
"Predator Energy," making its Japan debut, will go on sale nationwide on Tuesday, September 8, 2026.
The packaging is so eye-catching—if you see it, be sure to pick up a bottle!
We’re also planning an early review here at Saiga NAK, so stay tuned!
| Product Overview | |
|---|---|
| Name | Predator Energy |
| Product Category | Carbonated Beverage |
| Container/Volume | 500 ml can |
| Release Date | Tuesday, September 8, 2026 |
| Regions of Release | Nationwide |
| Suggested Retail Price | 194 yen (tax included) |