The " Tokyo Game Show 2026, " a gaming festival held from Thursday, September 17, 2026, through Sunday, September 20, 2026,
This time, we went behind the scenes at the booth for " Sanrio Games " (hereinafter "Sanrio Games"), Sanrio's first gaming brand!
We’ll be reporting on hands-on demos of the upcoming titles “Sanrio Party Land” and “Sanrio Kawaii Mi Live!”
Behind the Scenes at the “Sanrio Games” Booth! A Report on Games and Giveaways Brimming with the Charm of Sanrio Characters
" Sanrio Games," Sanrio’s first-ever game brand, launched in 2026.
Crowds have gathered at the booth where visitors can play pre-release titles…!
First, we headed to the “Sanrio Party Land” demo booth!
This party game is setto be released on Thursday, October 29, 2026.
It features over 145 Sanrio characters, including Hello Kitty, Kuromi, and Pompompurin!
I’m sure I’ll find a new favorite character here.
It was impressive to see both adults and children having so much fun at the demo booth!
Here’s a sample of the limited-edition bonus items for "Sanrio Party Land."
It comes with mini mascots and a figure set!
When I walked around to the back of the demo booth, I found a section dedicated to the media mix project “ Fragaria Memories.”
It looks like you’ll be able to take a photo with your favorite character!
Participate in the social media campaign to get original “Fragaria Memories” stickers!
It’s a set of two: “Knight” and “Lord.”
Next, let’s head to the demo booth for the mobile title “Sanrio Kawaii Mi Live!, ” set to launch in January 2027!
"Sanrio Kawaii Mi Live!" is an “ultra-KAWAII” rhythm & dance game.
"Technical Mode" is a full-fledged rhythm game where you tap the notes as they flow by to clear the stage.
The game features a wide selection of Sanrio classics.
In “Performance Mode,” Sanrio characters dance to the music.
Even beginners can enjoy this rhythm game with its simple controls.
If you tried out the game, you received a Sanrio character pin.
Which character you’ll get is a surprise—so be sure to try it out...!
If you tried out both games and collected two pins, you could get an original lanyard!
With its colorful design, you’ll want to use it as a smartphone strap.
After trying out the games and getting the freebies, I’m really looking forward to the new release.
If you’re curious about the game details, check out the official Sanrio Games website!