Held from Thursday, September 17 to Sunday, September 20, 2026, Tokyo Game Show 2026 brought gamers together from around the globe.
This year, we visited the booth of Sanrio's first-ever dedicated gaming brand, Sanrio Games!
Here is our report covering hands-on playable demos of unreleased titles Hello Kitty Party Land and Sanrio Kawaii Me Live!, and more.
Note: This article is based on information released in Japan.
Stepping Inside the Sanrio Games Booth! Reporting on Games Packed with Sanrio Character Charm and Giveaways
Launched in 2026, Sanrio Games marks Sanrio's first-ever dedicated gaming brand.
Massive crowds gathered inside the booth eager to play unreleased titles...!
First, we stopped by the demo booth for Hello Kitty Party Land!
This title is a party game releasing on Thursday, October 29, 2026.
Featuring Hello Kitty, Kuromi, and Pompompurin, an astonishing over 145 Sanrio characters will appear in the game!
You are bound to find a brand-new favorite character.
It was wonderful to see adults and children alike having a blast playing at the demo booth!
Samples of the limited bonus pre-order items for Hello Kitty Party Land were also on display.
They include a mini plush and figure set!
Walking behind the demo kiosks revealed a dedicated corner for the media mix project, Fragaria Memories.
It felt like the perfect spot to take a photo together with your favorite character!
By participating in the social media campaign, we scored exclusive Fragaria Memories stickers!
It came as a two-piece set featuring "Knight" and "Lord."
Next, we moved over to the demo booth for the smartphone title releasing in January 2027, Sanrio Kawaii Me Live!!
Sanrio Kawaii Me Live! is a "super KAWAII" rhythm & dance game.
Technical Mode offers an authentic rhythm game experience where players tap incoming notes in rhythm to clear the track.
The game features a multitude of beloved Sanrio songs in its tracklist.
In Performance Mode, Sanrio characters dance along to the music.
Even rhythm game beginners can easily enjoy the gameplay with intuitive, accessible controls.
Playing the demo rewarded visitors with a Sanrio character button badge.
Finding out which character you received was part of the fun of playing...!
By playing both demos and collecting two button badges, attendees received an exclusive lanyard!
With its vibrant, colorful design, you'll definitely want to use it as a phone strap.
Experiencing the hands-on demos and giveaways made us all the more eager for the upcoming releases.
If you want to learn more about the games, be sure to check out the Sanrio Games official website!