The first TV animation of Rakuten's official character, "Shopping Panda," is scheduled to begin airing in the fall of 2024!

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Rakuten Group, Inc. (hereinafter referred to as "Rakuten") announced that Rakuten's official character " Shopping Panda " will be animated as part of the "Rakuten Content Central" initiative. The broadcast is scheduled to start in the fall of 2024, and the first PV is now available on the official YouTube channel of Rakuten Content Central.




The "Shopping Panda" TV anime adaptation will begin airing in the fall of 2024!

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Rakuten, Inc. has announced that " Shopping P anda," the well-known original LINE stamp of Rakuten Ichiba, will be adapted into an animated TV series. Rakuten's official character "Shopping Panda," created in 2013, will celebrate its 11th anniversary on Tuesday, May 7, 2024. Since its debut as Rakuten Ichiba's original LINE stamp, the character has become the most popular character on Rakuten Ichiba's official LINE account with more than 56 million friends (as of April 2024), and is loved by many people for its adorable looks and sympathetic emotional expressions.

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" Shopping Panda," the first animated television series "Shopping Panda! " is scheduled to begin airing this fall! The first PV is now available on Rakuten Content Central's official YouTube channel!



A splendid production team has also been announced!

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The voice of "Shopping Panda" will be voiced by Ikue Otani, who has voiced the character in past TV commercials, directed by Shinji Takamatsu, series composition by Azuma Shimizu, character design by Yasue Sogi, and animation production by Shin-Ei Animation. The original story will be developed by the splendid production team to bring out the new charm of "Shopping Panda".

Comment from Ikue Otani, voice actress of "Shopping Panda

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I have sung as "Shopping Panda" in the commercials for many years. Now I hear it's going to be made into an anime! I'm sure I'll be doing a lot of talking. I'm very happy to see the new "Shopping Panda" in a new form. What will it be like? I am very excited to see how the daily life and the story will unfold! Please look forward to the "Shopping Panda" anime.

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Director Shinji Takamatsu's comment

I was surprised to find myself making an animation of the "Shopping Pandas" that I have been familiar with for a long time, and even used LINE stamps for them. I thought about what kind of animation I wanted to make, but since I am a "shopping panda," I decided to make a fun animation about a shopping-loving "shopping panda" and his best friend, a "little panda" who buys all sorts of things and gets into trouble every time he does so. I wanted to make it a fun anime. Please join us in experiencing the new adventures of the "Shopping Pandas" as they venture into the world of animation.

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For further information on the broadcast start date and time, please visit the official "Shopping Panda" website and the official "Shopping Panda " website! official website, official X (@a_okaimonopanda ), and official TikTok (@a_okaimonopanda ). Follow us and look forward to further announcements!

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