CHERRY Announces Acquisition of Nordic Gaming Equipment Manufacturer Xtrfy! To Expand Gaming Business Domain

CHERRY, headquartered in Auerbach, Germany, has signed an agreement to acquire the Swedish gaming equipment manufacturer Xtrfy. Founded in 2013, Xtrfy is a gaming equipment manufacturer that collaborates with e-sports teams to create collaborative products and sells its products in approximately 50 countries.

CHERRY acquires Xtrfy!

CHERRY" announced the acquisition of "Xtrfy". Xtrfy has been selling keyboards with " CHERRY MX switches," which are mechanical switches manufactured by CHERRY, and will celebrate a major milestone by becoming a member of CHERRY in 2023, the company's 10th anniversary. It is likely to reach a major milestone by becoming a member of CHERRY in 2023, the company's 10th anniversary.

Founded in 1953, CHERRY has a nearly 70-year history and has established itself as a leading global manufacturer of computer input devices, with an emphasis on switches for office, gaming, industrial, security, and mechanical keyboards. The acquisition is intended to allow CHERRY to expand its gaming business by leveraging Xtrfy's direct network in the international e-sports scene. CHERRY will also work with Xtrfy to provide innovative and high quality gaming devices, and the future development of both companies will be closely watched. For more information on CHERRY's acquisition of Xtrfy, please visit the official Xtrfy website.

CHERRY CEO Rolf Unterberger commented

acquisition, we are expanding our access to the growing gaming and esports community and strengthening our resources in the areas of product management and marketing through both our distributor and B2C business. In addition, we will leverage Xtrfy's direct network in the international esports scene to strategically expand our gaming business area. We welcome the entire Xtrfy team into the global CHERRY family and look forward to working together to jointly deliver innovative, high-quality gaming devices that are more engaging than ever.

Joakim Jansson, Managing Director, Xtrfy commented

Germany's CHERRY is a legendary brand in the gaming industry and a pioneer in the field of mechanical keyboards. The journey from the first Xtrfy keyboard with CHERRY MX switches in 2013 to becoming part of CHERRY in 2023 has been amazing and we are now ready to take on the challenges of the future. With CHERRY as our owner, we look forward to continuing to evolve Xtrfy and strengthen our products and partnerships. We are already working with some of the best esports teams in the world and are looking to further invest in the esports scene. The people behind Xtrfy will work with CHERRY to take Xtrfy to new heights.

Xtrfy CTO Erik Jensen comments

Xtrfy, we are working on a new generation of esports equipment and have an incredible amount of ideas and thoughts about new

Being part of the CHERRY team opens up new possibilities for both innovation and production, and we are very excited about the future product portfolio. CHERRY is exactly what we were looking for and vice versa, a perfect fit. Together, we will continue to deliver quality products, push the envelope, and make Xtrfy even better.