Sports brand "adidas" and the "Esports Foundation" have formed a partnership! adidas will provide the official uniforms for the "Esports Nations Cup," which will be held for the first time in 2026.

The " Esports Foundation " and " adidas " announced the formation of a partnership on Thursday, July 30, 2026.
Through this partnership, adidas will provide the official uniforms for the " Esports Nations Cup " (hereinafter "ENC"), a national esports tournament to be held for the first time on Monday, November 2, 2026, in Riyadh, Saudi Arabia.

Esports Foundation and adidas Form Partnership! adidas to Provide Official Uniforms for the "ENC" National Esports Tournament

The Esports Foundation, which organizes global esports tournaments such as the “Esports World Cup,” and sports apparel brand adidashave announced a partnership!
This partnership aims to further accelerate the trend of integrating esports, culture, entertainment, and sports, and to help create a new historic milestone for both the esports industry and the global sports scene.

adidas to Provide Official Uniforms for the National Esports Championship (ENC)! Custom Designs Reflecting the Identity of Each Country and Region

"ENC" is a new tournament that introduces a national team competition format to esports.
Through this partnership with the Esports Foundation, adidas will provide official uniforms to all national and regional teams participating in the tournament.

The competition apparel will be designed and manufactured for over 100 participating countries and regions.
Jerseys and tracksuits featuring exclusive designs that reflect the identity of each country and region will be provided to more than 2,000 athletes and coaches across all national delegations.
The national team jerseys are scheduled to be unveiled on the official ENC website at a later date!

Representatives from the “Esports Foundation” and “adidas” have issued statements! Competition apparel serves as a bridge between esports and traditional sports

Representatives from both companies have issued statements regarding the signing of this partnership.

Comment from Mohammed Al Nimer, Chief Commercial Officer, Esports Foundation

National jerseys embody the identity, pride, and aspirations of an entire country or region.
Through our partnership with adidas, a global sports brand, we are providing esports athletes with the opportunity to represent their countries on the world stage with the same sense of significance and pride as in traditional sports.
This initiative will foster a strong sense of unity across national boundaries at the Esports Nations Cup and inspire a new generation of players and fans.

Comment from Phillip Waller, SVP of Brand Development at adidas

Drawing on decades of experience supporting athletes at some of the world’s largest sporting events, adidas understands the role jerseys play in symbolizing identity, a sense of belonging, and competitive spirit.
The Esports Nations Cup presents an opportunity to apply that experience on a global scale within the new realm of esports.

For more details on the “ENC”—the tournament for which adidas is providing the official uniforms—please visit the official tournament website or follow the official tournament X account ( @ENC_EN ).