DetonatioN Gaming, a pioneer of professional e-sports teams in Japan, announced today that it has signed a multi-year contract with Hanesbrands Inc. a Japanese subsidiary of Hanesbrands Inc. that develops the American sports apparel brand "Champion".
Official Outfitter Agreement Details
The official outfitter agreement will support the activities of DetonatioN Gaming through the supply of Champion branded clothing.
The company will also develop e-sports apparel and produce and sell official team goods as a business partner.
The development of e-sports apparel by Champion, a sports apparel brand, is a great opportunity to develop a great product.
Comments from Haynes Brands Japan and DetonatioN Gaming
Comments from Haynes Brands Japan and DetonatioN Gaming were also released in conjunction with the signing of the official outfitter contract.
Comments from Keiichi Hayase, Vice President of Haynes Brands Japan K.K.
We are very pleased to have entered into a partnership with DetonatioN Gaming, one of Japan's leading eSports professional teams.
In February 2019, Champion became the first sports apparel brand to develop eSports apparel for the Japanese eSports market, and began general sales.
The official outfitter agreement will support the team's domestic and international activities with Champion's clothing. In addition, Champion will develop eSports apparel that will allow eSports players to perform at their best and manufacture and sell official merchandise in collaboration with the team, leveraging its long experience in the athletic apparel business.
We hope to contribute to the development of eSports in Japan through collaboration with DetonatioN Gaming and Champion.
Comment from CEO Nobuyuki Umezaki, DetonatioN Gaming
We are very pleased to have signed an official outfitter agreement with Haynes Brands Japan, which operates the American sports apparel brand "Champion".
We look forward to working with our athletes to develop the best possible apparel for their game, and to seeing them in uniforms with the Champion logo on them.
【ご報告】
アメリカンスポーツアパレルブランド「チャンピオン」を展開するヘインズブランズ ジャパン様とオフィシャルアウトフィッター契約を締結しました‼今後はビジネスパートナーとしてesportsウエアの開発やオフィシャルチームグッズの製作・販売を行っていきます👍https://t.co/4ihlvppA63 pic.twitter.com/Nc5pCGHhx0
— DetonatioN FocusMe (@team_detonation) November 29, 2019
Look forward to seeing future "Champion"
The e-sports industry is expected to grow more and more rapidly as a result of Champion's collaboration with DetonatioN Gaming.
"Champion" will start developing e-sports apparel this year, so keep an eye on the official outfitter contract and "Champion".