Suntory Beverage & Food Limited announced that Suntory Coffee, BOSS, and the Pokémon 30th Anniversary are teaming up once again for a campaign starting Monday, August 31, 2026, offering prizes such as the Rekisen no Boss Denim Jacket.
In addition, Suntory will renew core BOSS products with new designs as part of the second wave of Pokédex Cans, alongside the release of brand-new products.
NOTE: Product names included in this article are unofficial translations.
Second Wave of "BOSS x Pokémon 30th Anniversary" Collaboration! Campaign Offers Exclusive Items
BOSS and the Pokémon 30th Anniversary are collaborating once again for a campaign starting Monday, August 31, 2026, offering prizes like the Rekisen no Boss Denim Jacket, which features custom embroidery of Venusaur, Charizard, and Blastoise on the back.
Furthermore, new products will hit shelves starting Tuesday, September 1, 2026, alongside five core BOSS products featuring renewed designs for the second wave of Pokédex Cans.
New "Boss Rekisen no Bitoh" Coffee Debuts!
A new product created specifically for this collaboration, Boss Rekisen no Bitoh, will be released on Tuesday, September 1, 2026.
The package prominently features the name Rekisen no Bitoh (Battle-Hardened Bitoh) front and center, honoring the grit and journey of working people who have overcome tough challenges.
Additionally, the side label prominently showcases Venusaur, Charizard, and Blastoise—the final evolutions of the iconic Kanto starter Pokémon from Pokémon Red and Green—as "partners that have overcome battle-hardened experiences."
To craft a flavor worthy of the title, developers created over 100 prototype blends.
Featuring a robust profile with rich bitterness that captures the weight of "battle-hardened" trials, Suntory dubbed this creation All-Out Blend Lv.100.
It is truly a beverage tailored specifically for this crossover.
Win a "Rekisen no Boss Denim Jacket" in New Campaign!
By purchasing eligible 6-packs, fans can enter a giveaway for a chance to win items like the Rekisen no Boss Denim Jacket.
The grand prizes include three custom denim jacket variations themed after Venusaur, Charizard, and Blastoise—the final evolutions of Kanto's original starter trio.
Each denim jacket boasts a stylish color scheme paired with back embroidery of the featured Pokémon.
Designed around the concept of "the more you wear it, the more it becomes your partner," these jackets offer exceptional everyday utility.
Application Period
- Monday, August 31, 2026, at 9:00 AM – Monday, November 30, 2026, at 11:59 PM
Prizes
- 5-Pack Course: Rekisen no Boss Denim Jacket (3 variations, 5 winners each)
- 1-Pack Course: Special BOSS QUO Card worth 1,500 yen (3,000 winners)
BOSS Can Designs Get a Pokémon Makeover!
To celebrate the collaboration, starting Tuesday, September 1, 2026, five staple BOSS canned coffees will feature new designs as the Pokédex Cans 2nd Wave:
- Boss Rainbow Mountain Blend
- Boss Zeitaku Bitoh
- Boss Unsweetened Black
- Boss Café au Lait
- Premium Boss Bitoh
The Pokédex Cans 2nd Wave collection brings together Pikachu alongside the starter trios from the Kalos, Alola, Galar, and Paldea regions!
Each can carries a suggested retail price of 165 yen (excluding tax). Note that "Boss Café au Lait" will also receive an updated flavor profile.
| Product Overview | |
|---|---|
| Product Name | Boss Rainbow Mountain Blend Boss Zeitaku Bitoh Boss Unsweetened Black Boss Café au Lait Premium Boss Bitoh |
| Capacity | 185g (can) |
| Suggested Retail Price | 165 yen (excluding tax) |
| Release Date | Tuesday, September 1, 2026 |
Instant-Win Campaign Features Pokémon Footprint T-Shirts!
By scanning 2D codes found on eligible "BOSS" products, buyers can enter an instant-win campaign to score prizes like the Whose Footprint is This? T-Shirt or digital Gift Pay Points.
Application Period
- Tuesday, September 1, 2026, at 9:00 AM – Sunday, January 31, 2027, at 11:59 PM
Prizes
- Whose Footprint is This? T-Shirt (4 variations, 375 winners each)
- 10 Yen in "Gift Pay Points" (98,500 winners)
Craft Boss Lineup Introduces "Pokémon Relaxing Labels"!
Starting Tuesday, September 1, 2026, select beverages in the Craft Boss lineup will adopt special Pokémon Relaxing Label designs:
- Craft Boss Black
- Craft Boss Latte
- Craft Boss Unsweetened Italiano
The Pokémon Relaxing Label series spotlights nine Pokémon known for their laid-back vibes across three flavors:
- Craft Boss Black: Psyduck, Munchlax, Clodsire
- Craft Boss Latte: Quagsire, Audino, Milcery
- Craft Boss Unsweetened Italiano: Swablu, Goomy, Rowlet
Craft Boss Black will sell for a suggested retail price of 240 yen (excluding tax), while Craft Boss Latte and Craft Boss Unsweetened Italiano will retail for 250 yen (excluding tax) each.
| Product Overview | |
|---|---|
| Product Name | Craft Boss Black Craft Boss Latte Craft Boss Unsweetened Italiano |
| Capacity | 500ml (PET bottle) |
| Suggested Retail Price | Craft Boss Black: 240 yen (excluding tax) Craft Boss Latte: 250 yen (excluding tax) Craft Boss Unsweetened Italiano: 250 yen (excluding tax) |
| Release Date | Tuesday, September 1, 2026 |
Social Media Campaign Offers Exclusive "Pokémon Relaxing Goods"!
Followers of the official BOSS X account (@_craftboss) who repost campaign tweets will enter a raffle to win exclusive Pokémon Relaxing Goods.
Suntory will share additional campaign details on the official BOSS x Pokémon 30th Anniversary Campaign Website and the official BOSS X account (@_craftboss).
Application Period
- 1st Wave: Tuesday, September 1, 2026, at 9:00 AM – Monday, September 14, 2026, at 11:59 PM
- 2nd Wave: Friday, September 18, 2026, at 9:00 AM – Thursday, October 1, 2026, at 11:59 PM
Prizes
- 1st Wave: Blank out and "forget" work stress with Psyduck's Forget Pillow (5 winners)
- 2nd Wave: Lounge at home on a giant Clodsire with Clodsire's Sinking into Comfort Cushion (5 winners)