Pro Esports Team VARREL Enters Sponsorship Agreement With ASUS Gaming Brand ROG! Refreshing Logo and Uniforms Under New Structure

The pro esports team VARREL, operated by CELLORB, announced the signing of a sponsorship agreement with the ASUS gaming brand Republic of Gamers (ROG).
This is part of VARREL's initiative to undergo rebranding as VARREL REBORN, and expectations are high for their future success.

VARREL and Global Electronics Manufacturer ASUS Gaming Brand ROG Enter Sponsorship Agreement!

PR TIMES

VARREL, which operates with the goal to connect the world through the power of games, announced the signing of a sponsorship agreement with Republic of Gamers (ROG), the gaming brand of major electronics manufacturer ASUS.
Moving forward, VARREL will focus on competitive activities and promoting the appeal of esports while receiving support from ROG, a global brand.
We look forward to seeing the performance of the newly structured VARREL following their rebranding.

ASUS JAPAN Comment

We are very pleased to have entered into this sponsorship with VARREL, one of Japan's leading esports teams.
This sponsorship was realized because the ROG slogan, "For Those Who Dare," resonated with VARREL's stance of representing Japan and continuing to challenge the world at the forefront.
Through the provision of ROG gaming monitors and devices, which are supported in the world's top scenes, we sincerely look forward to contributing to the victories of the players as their strongest weapons.
We hope that this shared challenge will help create new excitement in the Japanese gaming scene.

(Translated from Japanese)
PR TIMES

VARREL REBORN Starts! New Structure via Rebranding

PR TIMES

VARREL announced VARREL REBORN.
As part of the rebranding, they will refresh their logo and uniforms and build a new structure.

The new logo includes a symbolic motif representing a structure where the team, fans, history, and culture connect and circulate.
Furthermore, an owl, a symbol of wisdom, is placed in the upper right, embodying the philosophy that it represents accumulated knowledge and the quality of judgment.
To establish esports as a culture, VARREL seems set to continue its efforts in the future.