Red Bull Japan has announced the nationwide release of its winter-only "Red Bull Energy Drink Winter Edition " on Tuesday, October 28, 2025. Japan's first apple flavor is a sweet and sour, refreshing taste created by the rich sweetness and light acidity of apples. It is a special bottle perfect for the winter holiday season.
The sweet and sour taste of apples spreads! Winter Limited Edition Red Bull on Sale Nationwide
The new " Red Bull Energy Drink Winter Edition " features an apple flavor that will warm your heart during the cold season! It has a refreshing aftertaste with a hint of sweetness and a gorgeous aroma reminiscent of winter apples. It will be sold at convenience stores, supermarkets, drugstores, mass merchandisers, and e-commerce sites nationwide.
The Winter Edition will be sold at the " RB Omiya Ardija vs. Fujieda MYFC" game at NACK5 Stadium on Saturday, October 18, 2025, the first time it will be sold in Japan! Only those with tickets to the game will be able to purchase them at a special booth on the day of the game.
| Outline of the product | |
|---|---|
| Product name | Red Bull Energy Drink Winter Edition 250ml |
| Release date | Tuesday, October 28, 2025 |
| Content volume | 250ml |
| Suggested retail price | 198 yen (excluding tax) |
| Country of origin | Switzerland |
| Sales locations | Convenience stores, supermarkets, drugstores, mass merchandisers, and e-commerce sites nationwide |
100 winners will receive a winter holiday box!
To celebrate the launch of the new product, an X Campaign will be held to select 100 winners to receive a " Red Bull Winter Edition Winter Holiday Box "! The prize consists of two bottles of Red Bull Energy Drink and two bottles of Red Bull Energy Drink Winter Edition, both of which can be tasted.
Entries will be accepted from Tuesday, October 21, 2025 at 0:00 until Monday, October 27, 2025 at 23:59.
- Follow the official Red Bull Japan X account (@redbulljapan )
- Select "Who" you would like to drink Red Bull Energy Drink Winter Edition with from the campaign posts, and leave the hashtag in the post.
The special taste of sweet and sour apples and the gorgeous wintery design make this a perfect drink to enjoy on a cold day. This bottle is a perfect accompaniment for cold days as well as for the holiday season at the end of the year. This winter, fill up your energy with Apple-scented Red Bull and enjoy a moment that warms your heart!