TGS2026 × BEAMS Anniversary Collaboration Collection GAME ARTeee COLLECTION Arrives! Seven Popular Characters Illustrated by Zashikiwarashi

The Computer Entertainment Supplier's Association has announced a collaborative project celebrating the anniversaries of both Tokyo Game Show 2026 (hereinafter TGS2026), marking its 30th anniversary in 2026, and BEAMS, celebrating its 50th anniversary in the same year.
As part of the limited-time collaboration collection GAME ARTeee COLLECTION, apparel featuring illustrations from popular game IPs will be sold at BEAMS MANGART.

30th Anniversary TGS2026 and 50th Anniversary BEAMS Collaborate! Apparel Featuring Illustrations From Popular Games Debuts

Participating in TGS2026 as the STAFF WEAR PARTNER by providing official staff T-shirts, BEAMS is joining forces with the event.
To commemorate both the apparel brand's 50th anniversary of its founding and TGS2026's 30th anniversary in 2026, the release of a limited-time collaboration collection has been confirmed!

The collection features three design patterns.
It includes exclusively drawn illustration designs created by Zashikiwarashi (@WarashiZ), the illustrator responsible for the TGS2026 main visual.

• 1. Exclusively illustrated by Zashikiwarashi! T-shirts featuring 7 character designs from popular IPs (all 7 designs)
• 2. Exclusively illustrated by Zashikiwarashi! Group illustration T-shirt featuring all 7 characters
• 3. TGS photo spot character design! All-Star T-Shirt

Why not take this opportunity to get your hands on this collection featuring characters from popular game IPs?

TGS2026 × BEAMS GAME ARTeee COLLECTION Lineup! Available in Exclusive Newly Drawn Designs

Under the concept of 'the fusion of games and art,' this T-shirt collection features characters representing seven domestic game publishers, newly illustrated by Zashikiwarashi.

• Standard Size: 6,000 yen (excluding tax)
• Kids Size: 4,500 yen (excluding tax) (sold exclusively at the Family Game Park (FGP) venue)

• Character: Mega Man from Mega Man: Dual Override
• Participating Publisher: Capcom

• Character: Karia from Atelier Karia: The Night Kingdom & the Guide of Memories
• Participating Publisher: Koei Tecmo Games

• Character: Rose from Castlevania: Belmont's Curse
• Participating Publisher: KONAMI

• Character: Yuffie from FINAL FANTASY VII
• Participating Publisher: Square Enix

• Character: Sonic the Hedgehog from Sonic the Hedgehog
• Participating Publisher: SEGA

• Character: Astro from ASTRO BOT
• Participating Publisher: Sony Interactive Entertainment

• Character: Tasha from ACE COMBAT 8
• Participating Publisher: Bandai Namco Entertainment

All-Star T-Shirt Also Debuts!

To celebrate the 30th anniversary of TGS, the All-Star T-Shirt—featuring game characters from seven publishers alongside the official CESA mascot character on a single shirt—will also be available for pre-order!
Bringing together characters from different game companies onto a single item, this special piece commemorates both the 30th anniversary of TGS and the 50th anniversary of BEAMS.

GAME ARTeee COLLECTION Available at Physical Stores, Online Shop, and TGS2026! Sales Begin September 15

This anniversary collection will be sold at physical BEAMS stores, the official online shop, and inside the Family Game Park at TGS2026.
Sales periods and participating locations for each channel are as follows:

BEAMS Physical Stores

• Sales Period: Tuesday, September 15 to Monday, September 28, 2026
• Locations: BEAMS CULTUART Takanawa / BEAMS HEART LaLaport TOKYO-BAY

BEAMS Official Online Shop

• Sales Period: Tuesday, September 15 to Thursday, December 31, 2026

Items can be purchased from the official BEAMS website.
Please note that the group illustration T-shirt and the All-Star T-Shirt are available via pre-order only.

TGS2026 Family Game Park Sales

• Sales Period: Saturday, September 19 to Monday, September 21, 2026

At TGS2026, only select items will be available for purchase:

• Mega Man from Mega Man: Dual Override (Capcom)
• Astro from ASTRO BOT (Sony Interactive Entertainment)
• Sonic the Hedgehog from Sonic the Hedgehog (SEGA)

Please note that entry to the Family Game Park is subject to admission restrictions.
For details, please visit the official TGS2026 website.

Sales for the GAME ARTeee COLLECTION begin on Tuesday, September 15, 2026.
Why not pick up this special 2026-exclusive collection celebrating these double milestones?
For more details on TGS2026, check out the official TGS2026 website and the official X account (@tokyo_game_show)!