Today, we live in a warring age of energy drinks. Various types of energy drinks are sold by various companies.
However, the concern is that they may cause excessive intake of calories and sugar.
However, we are concerned that we consume too many calories and sugar. Especially with the increasing number of people working from home these days, there are fewer opportunities to be physically active on a daily basis due to commuting.
If so, it may be difficult to keep up with the calorie intake from regular meals and energy drinks, but energy is something we want to receive.
The BURNING " is a new product that is perfect for those who want to give themselves energy in a healthy way!
An industry first! An energy drink that reduces visceral fat!
The BURNING " released by DAIDOH is an energy drink that is expected to " reduce visceral fat " in people with a high BMI.
What does it mean to "reduce visceral fat" in an energy drink that tends to be high in calories?
Tea catechin, a type of plant-derived polyphenol found in green tea leaves, is an ingredient that has been confirmed to have the ability to "reduce visceral fat" in people with a high BMI, and "The BURNING" contains 540% tea catechin. The BURNING contains 540mg of tea catechins!
This makes "The BURNING" the industry's first energy drink with functional claims.
Of course, in addition to "tea catechin," it also contains citric acid, arginine, caffeine, and other ingredients that are well-known in energy drinks, so you can be sure that you will be given plenty of energy.
Some people may think that a food with functional claims may not taste good. However, "The BURNING" has a new taste with tropical flavors and catechins.
The BURNING is said to have a refreshing aftertaste with citric acidity and catechin astringency, and to be easy to drink, but... the taste of energy drink is hard to describe! I'll have to check it out when it goes on sale!
Release date and price
"The BURNING" will go on sale on September 20, 2021 (Monday ) at a price of 183 yen (excluding tax ) for a 250 ml can.
It will be available at mass merchandisers and vending machines nationwide.
Although the product is a functional food that is expected to reduce visceral fat, please note that drinking "The BURNING" alone is not enough .
That being said, there is nothing better than getting as close to good health as possible with an energy drink that you drink on a daily basis!
Why don't you incorporate "The BURNING" into your daily life and aim to fight off the visceral fat you are worried about?
For more details, please check the news release on the official DAIDOH website!