ZONe ENERGY released ZONe ENERGY GAMING 24/7, a collaboration with PlayStation and the instant cup rice Nissin Curry Meshi series, nationwide in Japan on Tuesday, November 25, 2025.
PlayStation and Nissin Curry Meshi Collaboration: ZONe ENERGY GAMING 24/7 Appears!
ZONe ENERGY GAMING 24/7 was created as a special collaboration project to support gamers, commemorating the 30th anniversary of PlayStation.
The three brands—PlayStation, ZONe ENERGY, and Nissin Curry Meshi—have come together as HYPER GAMER SUPPORTERS, with the key copy being "To all who love games."
The name GAMING 24/7 was adopted, using "24/7" to mean 365 days a year, based on the desire for everyone to enjoy gaming anytime.
The bottle design is modeled after the PS5 DualSense wireless controller.
It is a Mango Lassi flavor (non-carbonated) with the sweet, rich taste of ripe mango, and it can be enjoyed alongside the rich flavor of Nissin Curry Meshi.
Collaborative Web Commercials Featuring 6 Titles Are Scheduled for Release!
To commemorate the launch of ZONe ENERGY GAMING 24/7 and the collaboration with PlayStation and Nissin Curry Meshi, web commercials supporting gamers are scheduled for release.
They are being produced in cooperation with six titles—"ELDEN RING NIGHTREIGN," "Astro Bot," "Exit 8," "ENDER MAGNOLIA: Bloom in the Mist," "HUMANITY," and "Lumines Arise"—under the theme of the appeal of games: "When you fail, you stand up, overcome the difficulty, and clear the game."
They will be released on ZONe's official X (@zone_energy_jp) and the ZONe Energy Official YouTube Channel at 5:00 PM JST on Tuesday, November 25, 2025.
Campaign to Win a Gaming Monitor and Headset Is Underway!
A campaign is currently being held from 10:00 AM JST on Tuesday, November 25, 2025, to 11:59 PM JST on Thursday, December 25, 2025, where you can be entered into a lottery to win a gaming monitor or headset by purchasing eligible ZONe ENERGY and Nissin Curry Meshi products and applying.
Eligible products are all ZONe ENERGY products with a QR code sticker and all items in the Nissin Curry Meshi series (excluding Kanzen Meshi). You can apply for your desired course by collecting application points.
The prizes are an "INZONE M3 Gaming Monitor" for 5 winners in Course A, and an "INZONE H5 Gaming Headset" (10 black, 10 white) in Course B.
For application, Course A requires 9 Curry Meshi points or 9 ZONe points, and Course B requires 3 Curry Meshi points or 3 ZONe points.
Please see the ZONe ENERGY official website for details.
A Campaign to Win a "PlayStation 5 Super Enjoyment Set," Too!
A campaign is currently being held from 10:00 AM JST on Tuesday, November 25, 2025, to 11:59 PM JST on Thursday, December 25, 2025, where you can win a "PlayStation 5 Super Enjoyment Set" by finding the ZONe In-Store Cashback POP displayed in stores, scanning the QR code, and applying.
Four winners will be selected by lottery to receive a PS5 console (disc drive model) along with one case each of 6 varieties of ZONe ENERGY and one case each of 6 varieties of Nissin Curry Meshi.
Please see the ZONe ENERGY official website for details.
| Product Overview | |
|---|---|
| Name | ZONe ENERGY GAMING 24/7 |
| Release Date | Tuesday, November 25, 2025 |
| Manufacturer's Suggested Retail Price | 223 JPY (tax excluded) |
| Net Content | 400g |
| Sales Area | Nationwide in Japan |
ゲームを愛するすべての人を応援する「ZONeゲーミング」 & 「ゲーミングカレーメシ」来週発売決定！ pic.twitter.com/ggzeXHmoXa
— ZONe ENERGY (@zone_energy_jp) November 21, 2025