Red Bull Soukai Lime Sauna," an event to commemorate the release of the new Red Bull, appears in Shibuya! You can experience cold lulu by cold wave masters, not heat wave masters!

Event

The rainy season has begun in the Kanto Koshin region, which is much later than usual. While this may be great news for those who "don't want to get wet on the way to work or school," it is not enough to be happy about the impact on crops andpoor health due to the unusually hot and humid weather. However, we cannot be too happy about the effects on crops and poor health caused by the unusually hot and humid weather! Red Bull, the energy drink that gives you wings, released " Red Bull Energy Drink Summer Edition " in limited quantities in Japan on July 2, 2024 (Tuesday)! To celebrate the launch, a " Red Bull Soukai Lime Sauna " will appear in Shibuya, Tokyo! You can experience the " Cold Lowruu" by a cold wave master, not a heat wave master!







Red Bull Soukai Lime Sauna" appears in Shibuya!


Red Bull Soukai Lime Sauna
Saiga NAK

Red Bull Energy Drink Summer Edition" will be on sale for the first time in 2021. The refreshing lime flavor is combined with lemon andcitrus acidity to create the perfect energy drink for summer. A review article will be published soon!


To celebrate the launch of the new energy drink, a "Red Bull Soukai Lime Sauna" has appeared at the landmark "SHIBUYA109" in Shibuya, Tokyo!


Giant icicles are also set up!

The inside of the sauna has a wood-grain design, just like a sauna. It is already cool with giant icicles that could cool a supercomputer...


Mr. Mickey Yamashita, a professional heat wave maker

To add to the coolness of the sauna, there is a cold lu-ruu performed by a cold lu-ruu master, not a heat wave master! Japan is experiencing its third sauna boom, and Mickey Yamashita (@mickeyamashita ), who has six years of experience as a heat wave master, is the cold wave master at the "Red Bull Soukai Lime Sauna" this time!


He also shows off his two-faced style!

For the sake of convenience, I used the term "cold wax-lauryu," but technically, blowing steam with a towel is called Aufguss, and Mickey Yamashita is a member of the Aufguss team " Kurouzen. He is a true professional heat wave artist who performed well in the "Aufguss Championship Japan 2024" and will represent Japan in the world championship "Aufguss WM" to be held in the Netherlands in September 2024!


Refreshing cold wave that blows away the heat

Mickey Yamashita skillfully maneuvers a giant towel to the accompaniment of light music. The inevitable wind pressure that causes his bangs to collapse makes us forget the summer heat!



The "Red Bull Soukai Lime Sauna" will be set up at the event space in the SHIBUYA109 Shibuya store from July 1 (Mon.) to July 3 (Wed.), 2024! Participants will receive a "Red Bull Energy Drink Summer Edition" and the first 50 visitors per day will receive an "Soukai Lime Sauna Original Towel" as a gift!



Mickey Yamashita's breathtaking cold wave performance...


  • Monday, July 1, 2024, 0:30 p.m. - 1:15 p.m.
  • Monday, July 1, 2024, 3:00 p.m. - 3:45 p.m.
  • Tuesday, July 2, 2024 0:30 p.m. - 1:15 p.m.
  • Tuesday, July 2, 2024 2:00 PM - 2:45 PM
  • Tuesday, July 2, 2024 4:00 PM - 4:45 PM
  • Tuesday, July 2, 2024 6:00 PM - 6:45 PM
  • Wednesday, July 3, 2024, 0:30 p.m. - 1:15 p.m.
  • Wednesday, July 3, 2024 2:00 PM - 2:45 PM
  • Wednesday, July 3, 2024 4:00 PM - 4:45 PM
  • Wednesday, July 3, 2024 6:00 PM - 6:45 PM

The event will be held on ........ Unfortunately, it rained on the first day, but the temperature is expected to exceed 30 degrees on Tuesday, July 2 and Wednesday, July 3, 2024 in Tokyo. Come experience the "Red Bull Energy Drink Summer Edition" and "Red Bull Soukai Lime Sauna" to beat the summer heat!



Event Outline
Name Red Bull Soukai Lime Sauna
Date and Time Monday, July 1, 2024 - Wednesday, July 3, 2024, 10:00 a.m. - 8:00 p.m. *Monday, July 1, 2024, 0:00 p.m. - 8:00 p.m.
Location SHIBUYA109 Shibuya Store Event space in front of the store 2-29-1 Dogenzaka, Shibuya-ku, Tokyo
Participation fee Free of charge




Red Bull Energy Drink Summer Edition 250mlx24 bottles

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