" DetonatioN FocusMe " (hereinafter "DFM"), a professional esports team operated by DetonatioN Co., Ltd., has announced that it will join the " Tochigi Prefecture Esports Promotion Council," which works to promote esports, in collaboration with its sponsor, Ashikaga Bank.
As the first initiative, they are currently hosting a public viewing event for the “ VALORANT Champions Tour Pacific.”
"DFM" and Ashikaga Bank Announce Participation in the "Tochigi Prefecture Esports Promotion Council"! Aiming to Further Popularize Esports in the Prefecture and Revitalize the Local Community
Professional esports team “DFM” and its sponsor, Ashikaga Bank, have announced their participation in the “Tochigi Prefecture Esports Promotion Council,” which works to promote esports within Tochigi Prefecture!
The "Tochigi Prefecture Esports Promotion Council" is an organization established by Tochigi Prefecture with the goal of bringing together public and private sectors to promote the use of esports within the prefecture, thereby contributing to regional revitalization, increasing the number of visitors, and fostering talent development.
The council brings together government agencies, educational institutions, businesses, and related organizations, which leverage their respective expertise and networks to create new value through the use of esports.
Through their participation in this council, DFM and Ashikaga Bank aim to further develop esports culture in Tochigi Prefecture.
Implementing Initiatives Utilizing Esports: DFM and Ashikaga Bank’s Efforts
DFM brings expertise in competition management, event operations, and community building, cultivated as one of Japan’s top professional esports teams.
In addition, Ashikaga Bank offers a network of local companies, municipalities, and educational institutions within the prefecture.
By combining these strengths, DFM and Ashikaga Bank plan to collaborate with the Tochigi Prefecture Esports Promotion Council to implement various initiatives utilizing esports.
- Promoting joint projects and sponsorships with companies in the prefecture
- Talent Development and Career Education with Educational Institutions
- Hosting local events, etc.
DFM aims to go beyond its activities in the competitive scene and, as a partner connecting communities, businesses, educational institutions, and local governments, contribute to the further popularization of esports and the revitalization of the Tochigi Prefecture region.
First Initiative! “VALORANT Champions Tour Pacific” Public Viewing Event
As its first initiative, DFM is currently hosting a “VALORANT Champions Tour Pacific” public viewing event in collaboration with shopping districts and restaurants in Tochigi Prefecture.
This event not only creates opportunities for interaction through watching the matches but also drives foot traffic to local businesses and helps revitalize the shopping districts.
A total of more than 300 people —including esports fans, local residents, and students—have visited the five participating stores in the Union Street Shopping District, which serves as the venue.
As an initiative contributing to regional revitalization, this event has been featured in the Shimotsuke Shimbun and on Tochigi TV.
| Event Overview | |
|---|---|
| Event Name | DFM VCT Pacific 2026 Stage 2 OFFICIAL PUBLIC VIEWING in Tochigi |
| Schedule | Regular Season: July 17, 2026 (Fri) vs. Kiwoom DRX July 24, 2026 (Fri) vs. Paper Rex July 30, 2026 (Thu) vs. VARREL Saturday, August 1, 2026 vs. T1 Friday, August 7, 2026 vs. Team Secret Play-In: Saturday, August 15, 2026 vs. Sharper Esports Thursday, August 20, 2026 vs. QT DIG∞ Subsequent matches will be scheduled as DFM advances in the tournament |
| Event Times | All days from 5:00 PM |
| Venue | Union-dori Shopping Street, Utsunomiya City, Tochigi Prefecture (Denma-cho and surrounding western areas of Utsunomiya City) |
| Participating Establishments | ・Izakaya Goen ・Motsutaji ・SAZAN TABLE ・Chinese Restaurant Hikyu ・Tanya Den (Participating until Friday, July 24, 2026, due to store renovations) ・HOOKAA Lab (Participating starting Friday, August 7, 2026) |
Participating venues hosting public viewings will offer special set menus exclusive to this event!
When you order a special set, you’ll receive one random original DFM sticker ( out of a total of 6 designs).
DFM and Ashikaga Bank aim to revitalize esports in Tochigi Prefecture by leveraging their respective networks and expertise.
Attention is also focused on their future initiatives and measures.
Check DFM’s official X ( @team_detonation ) for the latest updates.