Odawara City is implementing a full-scale tourism policy utilizing e-sports.
The city of Odawara is implementing a full-scale tourism policy utilizing e-sports, and will hold a "Odawara eSports - Rally Ceremony" on Saturday, November 12, 2022, inviting the comedian TIM as the Odawara eSports Ambassador. A ceremony will be held on Saturday, November 12, 2022, inviting the comedian TIM as the "Odawara eSports Ambassador.
Odawara eSports - Rallying Ceremony" Event Details
Odawara eSports - Launching Ceremony will be held on Saturday, November 12, 2022, at Odawara Joshi Park Honmaru Plaza, where Odawara Castle is located.
Event Details
In addition to the e-sports event where you can try "Pokemon Unite" for free, the inauguration ceremony for Odawara e-sports ambassadors will also be held on the day.
eSports experience sessions (11:00-13:30, 16:00-17:00)
This is a free trial event of the popular team strategy battle game "Pokémon Unite," which has been downloaded more than 80 million times worldwide. The event will feature professional live commentary, and you will be able to enjoy playing in an e-sports environment that you would not normally be able to experience.
Odawara e-sports ambassador inauguration ceremony (14:30-15:30)
Comedian TIM will be inaugurated as "Odawara e-sports ambassador" to promote e-sports tourism. On the day of the event, a letter of appointment was presented and the mayor and ambassadors played Pokemon Unite against each other.
In addition to guest appearances at e-sports tournaments scheduled to be held in the future, the ambassadors will also promote the event by regularly posting information about the event on SNS.
If inclement weather is forecast, the city will announce the change of venue on its website at least three days prior to the event.
Objectives of the Tourism Promotion Project Using e-Sports
A logo designed with the image of light and charm was unveiled as a precursor to Odawara's e-sports policy.
"We want to revitalize the city with light and charm! " and will aim to revitalize the local economy by increasing opportunities for interaction between citizens and tourists as well as solving problems.
Through the e-sports business, the company aims to create a tourism attraction project in which many people can participate regardless of their youth, age, gender, or disability.
Odawara City's future plans
| Dec. | e-sports center opening A communication environment suitable for e-sports, including gaming PCs and mice, will be provided in the Odawara Innovation Lab (2nd floor, Minaka Odawara Odawara Shinjoshimachi, 1-1-15 Sakae-cho, Odawara City). The facility will be opened free of charge once a week for free experience and practice. From January 2022, hands-on experience sessions, social events, lectures, etc. are scheduled to be held on Saturdays and Sundays. |
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| Feb. 2023～ | Measures to promote e-sports activities】 【Measures to promote e-sports activities In order to attract long-term visitors and improve circulation through e-sports, a digital stamp rally will be held in collaboration with game titles at various tourist spots in the city. Collaboration title: "Nobunaga's Ambition: The New Generation |
| March 18 (Sat.) and 19 (Sun.), 2022 | e-sports tournament to be held in Odawara An e-sports tournament will be held at Odawara Joshi Park's Ninomaru Square and Domon Square. Pokémon Unite |
Information on future tourism measures utilizing e-sports is available on the Odawara City website as well as through the official Twitter account.