Products from " Razer," a lifestyle brand for gamers, will now be available at " Aeon."
As the first phase of this initiative, products will go on sale at Aeon Style Itami starting Friday, July 10, 2026, and sales will begin at Aeon Style Tsukuba starting Friday, July 17, 2026.
Gaming brand Razer’s products are now available at Aeon. Sales will begin at Aeon Style Itami and Aeon Style Tsukuba.
" Razer," the world’s leading lifestyle brand for gamers,
It has been announced that the company’s products will be available at Aeon, a major shopping center chain.
A wide range of gaming products, including gaming mice, gaming keyboards, and console controllers, are scheduled to be offered.
As the first phase of this initiative, a dedicated Razer section opened at Aeon Style Itami on Friday, July 10, 2026, and sales will begin at Aeon Style Tsukuba on Friday, July 17, 2026.
As a result, Razer products—which have primarily been sold through specialty stores and online—will now be available through more accessible retail channels.
Through this initiative, Razer appears to be aiming to expand its brand experience to new customer segments.
Details about Razer products can be found on the official Razer website.
Comment from Jun Koga, Country Manager, Razer Japan Co., Ltd.
PR TIMES“I am very pleased that we are able to begin carrying Razer products at Aeon, one of Japan’s leading general retailers.
With this as a starting point, it will become easier for customers to actually pick up Razer products at stores they visit regularly and experience their performance and usability firsthand.
By allowing more customers to experience the appeal of the Razer brand up close, we hope to create new touchpoints between Razer and potential customers.
We will continue to strive to enhance the brand experience in the Japanese market by expanding our sales channels.