The esports team REJECT, operated by REJECT Inc., has signed a sponsorship agreement with Ajinomoto Co., Inc.
REJECT and Ajinomoto Sign Sponsorship Agreement! Aiming to Support Players' Diet and Nutrition
この度、味の素株式会社(@ajinomoto)とスポンサーシップ契約を締結いたしました。
食の面から選手たちを支え、eスポーツシーンのさらなる発展を目指してまいります。https://t.co/MVHqmRoMJw— REJECT (@RC_REJECT) June 1, 2026
REJECT has been earnestly approaching esports as a competition and promoting the creation of a team that can compete globally.
To support its players' diet and nutrition, REJECT has now signed a sponsorship agreement with Ajinomoto!
Supporting Players from a Dietary Perspective: Both Companies' Vision for the Sponsorship Agreement
Esports continues to grow as a global competition.
Among players, interest in dietary habits and health routines is on the rise.
Through this sponsorship agreement, REJECT will work alongside Ajinomoto, which has spent years exploring the relationship between sports and diet, to provide dietary and nutritional support for players.
Furthermore, they plan to raise awareness about the importance of nutrition across the entire gaming community.
Comment from Shoya Koyama, CEO of REJECT Inc.
Since our founding, REJECT has earnestly approached esports as a competition and poured our efforts into creating a team capable of competing on the global stage.
In doing so, we feel incredibly encouraged to partner with Ajinomoto, a company that has dedicated many years to the fields of sports and diet.
Esports is also a world where daily dedication and conditioning translate into results.
Through this initiative, we hope to support our players from a dietary standpoint, while also raising interest and awareness regarding nutrition across the wider gaming community, ultimately contributing to the further development of the esports scene.
(Translated from Japanese)
PR TIMES
Comment from Takuya Nonaka, Esports Business Development Representative of Ajinomoto Co., Inc.
Since our founding in 1909, the Ajinomoto Group has carried forward our founding aspiration of Eat Well, Live Well, pursuing the harmony of delicious flavor and good health for over a century.
Our company has provided nutritional support for athletes over many years, and we launched a new initiative to support esports starting in 2024.
We are firmly convinced that conditioning through daily habits like diet is essential for maintaining high performance consistently in esports as well. We deeply resonate with the earnest approach of CEO Koyama and everyone at REJECT, who view esports as a competition and strive to build an environment that supports players as athletes.
We are absolutely delighted to begin this collaboration with the professional gaming team REJECT as a partner to further develop our esports initiatives.
Through this partnership, we will approach our support for esports athletes with even greater sincerity, while contributing broadly to the development of the entire esports scene from a dietary perspective, so that more people can enjoy gaming for a long time and in a positive way.
(Translated from Japanese)
PR TIMES
With this sponsorship agreement, expectations are high for REJECT's players to reach even greater heights.
Check REJECT's official X (@RC_REJECT) for updates on the team!