B-R 31 ICE CREAM CO.,LTD. (the Japanese trademark for Baskin-Robbins) has announced the 31 Poké-Natsu! Campaign in collaboration with Pokémon, running from Saturday, August 1, 2026, to Monday, August 31, 2026.
A wide selection of limited-edition items will be available, including collaboration flavors and sundaes capturing Pikachu's unique charm.
This article is based on information published in Japan.
Baskin-Robbins "31 Poké-Natsu! Campaign" Announced!
8/1(土)～ 31ポケ夏！キャンペーン
各地方のパートナーポケモンたちが大集合！ボルテッカーをイメージした新作フレーバーや、
モンスターボール型の商品が新登場！
詳細👉https://t.co/fK6Vbqp4NV pic.twitter.com/8UuIL1i02G— サーティワン アイスクリーム (@BR31_Icecream) July 27, 2026
The Baskin-Robbins and Pokémon collaboration, the 31 Poké-Natsu! Campaign, returns this year!
To commemorate the 30th anniversary of the release of Pokémon Red and Green, numerous Pokémon will appear on the product lineup, led by the Kanto region's original starter Pokémon: Bulbasaur, Charmander, and Squirtle.
A wide variety of limited-edition items will be available, including collaboration flavors and sundaes capturing Pikachu's unique charm.
The campaign runs from Saturday, August 1, 2026, to Monday, August 31, 2026.
31 Poké-Natsu! Campaign Item Lineup
Pikachu's Volt Tackle -Pineapple Squash-
PR TIMESA flavor inspired by the Electric-type move Volt Tackle.
Pikachu's signature style comes alive through a sweet-and-sour yellow pineapple-flavored sorbet and a refreshing white cider-flavored sorbet.
The red popping candy representing Pikachu's cheeks and electricity is increased by 31% compared to regular Popping Shower.
- Single / Regular size: 420 yen (tax included)
Pokémon Double Cup
These double cups feature Pikachu alongside starter Pokémon from all nine regions introduced so far, designed across the three Grass, Fire, and Water types.
Customers can choose two of their favorite ice cream flavors, and each purchase comes with one randomly included sundae spoon featuring Pikachu and Kanto region starter Pokémon.
- Small Double: 510 yen (tax included)
- Regular Double: 760 yen (tax included)
Get a Special Sticker with Pokémon Double Cup Orders!
During the campaign period, customers will receive one Special Pokémon Sticker for every Pokémon Double Cup purchased.
A total of 30 variations—including Pikachu, Eevee, starter Pokémon from all nine regions, and the Mythical Pokémon Mew—will be available at random.
Poké Ball Sundae
PR TIMESA new sundae inspired by the Poké Ball.
Topped with whipped cream and rainbow sprinkles over your choice of ice cream, it includes a large Pikachu chocolate piece and a randomly included pick featuring a Kanto region starter Pokémon.
The cup can also be reused as a small container after eating.
- Price: 820 yen (tax included)
Ditto Crush Soda
PR TIMESA crush soda combining crunchy ice and fizzy carbonation, inspired by Ditto and its iconic Transform move.
When the red grape-flavored and blue pineapple-flavored syrups mix together, they change into a purple color reminiscent of Ditto.
It is topped with jiggly grape jelly, and the cup and stirrer spoon also feature Ditto designs.
- Price: 760 yen (tax included)
Pokémon Summer Special Set
PR TIMES
A takeout set that lets you choose nine of your favorite ice cream flavors.
The lid of the Poké Ball-designed box features Pikachu and Eevee, while the cups feature starter Pokémon from all nine regions introduced so far.
It comes with two stainless steel spoons and nine randomly included sundae spoons across three variations.
- Small: 3,520 yen (tax included)
- Regular: 4,100 yen (tax included)
Pokémon Variety Box
PR TIMESA variety box featuring starter Pokémon designs from all nine regions introduced so far.
The more you buy, the better the value, with different Pokémon featured on each box size: 4-count, 6-count, 8-count, and 12-count.
- Small: 4-count 1,360 yen (tax included) / 6-count 1,870 yen (tax included) / 8-count 2,380 yen (tax included) / 12-count 3,400 yen (tax included)
- Regular: 4-count 1,680 yen (tax included) / 6-count 2,310 yen (tax included) / 8-count 2,940 yen (tax included) / 12-count 4,200 yen (tax included)
Pokémon Ice Cream Cake: Pikachu
PR TIMES
The popular Pokémon Ice Cream Cake: Pikachu gets a fresh party-themed redesign.
It comes with decorative party hat and bright red bowtie picks, and a limited-quantity Pikachu-designed box will also be available.
- Price: 3,800 yen (tax included)
- Flavors used: Popping Shower, Strawberry
- Size: Size 5 / Approx. 15 cm diameter × 6 cm height
- Sales period: Saturday, August 1, 2026 – available year-round
Pokémon Palette 6
PR TIMESThe Pokémon Palette 6 makes its debut in the palette cake lineup, offering a distinct flavor with every slice.
Spanning 8 flavors, it is topped with chocolates shaped like Pikachu, Eevee, Lucario, Ditto, Charizard, and Sylveon.
- Price: 4,200 yen (tax included)
- Flavors used: Caramel Ribbon & Chopped Chocolate, Vanilla Chocolate with Cookies, Popping Shower, Very Berry Strawberry & Blueberry, Chocolate with Dark Choco Bits & Chopped Chocolate, Love Potion Thirty-One
- Size: Size 5 / Approx. 16 cm diameter × 5 cm height
- Sales period: Saturday, August 1, 2026 – available year-round
For more details, check out the 31 Poké-Natsu! Campaign Special Page.
