Taito Corporation has released the results of a survey on "Sports and eSports" among Generation Z. The results show that about one in four core gamers play eSports "almost every day. The survey revealed that approximately one in four core gamers play e-sports " almost every day.
Taito Conducts Survey on "Sports and eSports" for Generation Z
Taito Corporation has released the results of a survey on " Sports and eSports (Gaming) " targeting Generation Z (15-28 years old). The purpose of the survey was to "clarify the frequency of use, enjoyment, and awareness of sports and e-sports (gaming and e-sports ) among Generation Z." The survey was conducted by Taito Corporation, a leading provider of sports entertainment facilities in Japan, The survey was conducted in conjunction with the opening of the new sports and entertainment facility "BOOTVERSE.
More than half of the respondents play sports and e-sports "at least once a month," and about one in four core gamers play e-sports " almost every day. The results also showed that while e-sports is mainly enjoyed by one person, sports are enjoyed by multiple people.
Among Generation Z, the number of "core gamers" who play games "almost every day" is approximately one in four!
When Gen Z males and females aged 15-28 were asked how often they play e-sports and sports, more than half said "at least once a month" for both. However, more respondents play sports than e-sports. The number of core gamers who play e-sports "almost every day" was about one in four.
Sports vs. e-Sports
Overall, those who said they like sports (39.5%) exceeded those who said they like e-sports (33.6%). On the other hand, men prefer playing e-sports (37.9%), while women prefer playing sports (45.9%), showing a split between men and women.
How many people play "e-sports" together?
The most common response to "e-sports" was "enjoy alone" (41.8%). The advantage of e-sports is that you can enjoy playing online with players from all over the world. On the other hand, teenagers also want to enjoy e-sports with their friends or in a group.
How many people enjoy "sports" together?
In sports, "Enjoy with multiple (2-4 or more) friends or groups" (41.5%) was more common than "Enjoy alone" (28.5%), a result that differs from that of e-sports. Unlike e-sports, which can be enjoyed online by a single person, sports are often played by a group of people.
More than half of Generation Z respondents say they "feel a lack of exercise.
When asked, "Do you feel lack of exercise these days? When asked, "Do you feel a lack of exercise these days?" more than half of the respondents said they "feel a lack of exercise. More women (66.3%) than men (46.4%) said they felt a lack of exercise.
The most common reason for not doing "exercise/sports" is that "it is too much trouble/tough to exercise.
When those who answered that they "feel lack of exercise" were asked why they do not play sports, "It is too much trouble or hard to exercise" (45.0%), "Lack of time" (41.4%), and "No place or facilities to exercise" (32.0%) were the most common reasons given. These are the most common reasons for not exercising. Although the number of gyms and training facilities and services that are readily accessible has increased recently, it seems that the hurdle to exercise is still high.
Teenagers "enjoyable and entertaining" and 20-somethings "simple and easy to start" are important.
When playing sports for fun or leisure, many respondents emphasize "easy/easy to start" (41.2%). In addition, teens tend to look for entertainment, while those in their 20s tend to look for low hurdles. The survey also revealed that teenagers are looking for entertainment, while those in their twenties are looking for a low hurdle.
| Survey Summary | |
|---|---|
| Survey title | Survey on "Sports and eSports (Gaming)" among Generation Z |
| Survey period | May 16 - 17, 2024 |
| Subjects of the survey | Males and females aged 15-28 |
| Number of respondents | 301 respondents |
| Survey method | Survey monitors from a research company were used. |
New sports entertainment facility "BOOTVERSE" opens in Ebina City, Kanagawa Prefecture!
On July 12, 2024 (Friday ), a new sports entertainment facility "BOOTVERSE" will open in ViNAWALK, Ebina City, Kanagawa Prefecture! BOOTVERSE" is a party-like sports entertainment facility based on the theme of a fun experience for groups of friends.
The theme of "BOOTVERSE" is a party-like sports entertainment facility with the theme of a fun experience for groups of friends. The game also features TAITO's original sports content. Taito's original sports content and foreign content introduced for the first time in Japan can also be experienced, and the fusion of real and digital worlds is sure to be an exciting and thrilling experience! For more details, please visit the official BOOTVERSE website!
| Facility Overview | |
|---|---|
| Facility Name | BOOTVERSE |
| Opening Date | July 12, 2024 (Friday) |
| Business hours | 10:00 a.m. to 10:00 p.m. |