Toei Establishes Game Business Brand "Toei Games"! Starting with Expansion on Steam, Titles Scheduled to Be Announced on April 24

TOEI COMPANY, LTD. has announced the establishment of the game business brand Toei Games.
In its milestone 75th anniversary year, the company will make a full-scale entry into the game field as a new business pillar alongside movies, television, and anime.

Toei Establishes Game Business Brand "Toei Games"!

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TOEI COMPANY, LTD., which develops businesses such as movies, television, and animation, has announced the establishment of the game business brand Toei Games.
As the first initiative, it starts with expansion on the PC game platform Steam.
After that, expansion to home video game consoles such as Nintendo Switch, PlayStation, and Xbox is also planned.

The initial work lineup scheduled to be announced at a later date will not utilize Toei's existing IP, but will reportedly be completely new game titles by talented creators from Japan and overseas.
Details of the titles will be announced on Friday, April 24, 2026.

The brand logo for Toei Games was produced by Kairosoft, known for addictive management simulations and warm pixel art.
In addition, they also handled the pixel animation version of the opening sequence Rough Seas and Waves, which is synonymous with Toei movies.
It has become a logo where Toei's tradition and Kairosoft's playfulness fuse.

Comment From Fumio Yoshimura, President and CEO of TOEI COMPANY, LTD.

TOEI COMPANY, LTD. has recently launched the new game brand Toei Games and has decided to take on the challenge of the new field of the game business.
Our company intends to clearly position and focus on this business as a new pillar alongside fields such as movies, television, and events that Toei has centered on until now.

Games are extremely global entertainment that continue to spread across languages and national borders.
In our group's medium-to-long-term vision TOEI NEW WAVE 2033, we have set the goal of delivering the stories created by Toei to the entire world, and for our company, we believe that the challenge of the game business, which takes the global market as its main battlefield, is the embodiment of the vision itself.

What Toei Games aims for is the creation of new IP from zero, not stopping at only utilizing existing IP.
We will pour the technology and know-how that our company has cultivated through video production into the new game business and deliver an entertainment experience unique to Toei to players all over the world.

Please look forward to Toei's new challenge.

(Translated from Japanese)
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Comment From Kairosoft Chief Excellent Officer* Kairo-kun

(*The title for the company’s mascot Kairo-kun is "Daihyo Tojimari Yaku" (meaning "Representative Director in Charge of Closing Doors"), a play on "Daihyo Torishimari Yaku," which means CEO. This translation is unofficial.)

I had a dream that sleepless days would begin from the day I was appointed to the major task of producing the logo.
What is a logo suitable for the game industry tossed about by rough waves while in my futon... Zzz...
A logo celebrating a new beginning was completed along with the refreshing spring weather.
Yappee!

(Translated from Japanese)
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For details, please see the Toei Games official website or official X (@toei_games).