Nissin Foods Corporation exhibited for the first time at the Virtual Market, the world's largest VR event!

HIKKY Co., Ltd. announces that NISSIN FOODS Corporation, well-known for its Cup Noodles products, will exhibit for the first time at the " Virtual Market 2023 Summer " to be held from July 15 (Sat.) to 30 (Sun.), 2023. Nissin Foods will be exhibiting at a large booth featuring Cup Noodles in the town of "Paralelas M. Bisons," which will be the site of the company's exhibit. The booth will feature a Cup Noodle factory tour, an original escape action game with VR effects, a photo spot, and a souvenir corner!

Overview of the "Nissin Foods Booth! The original action escape game will make its first appearance at the Virtual Market!

While touring the Cup Noodle factory, participants are suddenly put to sleep by someone and undergo remodeling surgery in an underground research facility. The participants, who became the superhuman Cup Noodle Emperor with the abilities of both human and Cup Noodle, attempt to escape from the vast research facility by making full use of their super powers obtained through the modification.... Will they be able to escape safely?

The Cup Noodle Taishi is an original character designed by Yudetamago, a well-known Kinnikuman character!

Comment from the person in charge

The world's first cup noodle, "Cup Noodle," is a brand that continues to challenge itself even now, more than 50 years after its launch. We are exhibiting for the first time at the "Virtual Market 2023 Summer" so that as many people as possible can experience the appeal of "Cup Noodles" in an extraordinary world that attracts visitors of all ages and national borders. Nissin Foods will continue to deliver not only "deliciousness" but also "fun.

Virtual Market 2023 Summer Overview

PR TIMES

The Virtual Market is the world's largest VR event where you can buy and sell 3D items such as avatars and real products (clothes, PCs, food and drinks, etc.) at a venue in the Metaverse! In addition to buying and selling products, visitors can also enjoy rides, movies, live music, and other experiences unique to the virtual space. Visitors can also communicate with each other via voice, giving them a realistic experience as if they were touring the city together in the real world!

The virtual market started as a place to buy and sell 3D data products between individuals, but in recent years, major companies that want to enter the metaverse business have expanded the sale of real products, creating new possibilities for VR commerce!

The theme of the virtual market in 2023 is "Connect".

The theme of the virtual market for the year 2023 is "Connect". This year's virtual market is focused on deepening the connection between the metaverse and the real world. From metaverse to real, and from real to metaverse. This is one of the activities to provide solutions that connect both directions through the Virtual Market, aiming for a world where the metaverse and the real melt into each other and both parties are enriched.

The three venues for corporate exhibitors are "Las M. Bisons," "Fukuoka," and "Akihabara," which have been converted into parareal venues.

As the fourth installment of the "Parareal World Project," a project to realize cities around the world in a form that is in line with the Metaverse era, this year's corporate exhibition venues will include the world's largest entertainment city "Las M. Bisons," the largest city in the Kyushu area "Fukuoka"" and the largest city in the Kyushu area "Akihabara". The fourth phase of the "Parareal World Project" will be held in three cities: Las M. Bisones, the world's largest entertainment city; Fukuoka & quot; the largest city in the Kyushu area; and Akihabara, where companies will exhibit their products and services in a realistic venue! Para-real Akihabara first appeared at Virtual Market 2021, and this year's event will feature an even more revamped venue.

Please visit the official Virtual Market website for more information on how to visit the event!