On Wednesday, September 6, 2023, ASUS Japan, Ltd. announced the release of its newest model in the Zenfone series, the Zenfone 10. Compact and powerful, the one and only flagship smartphone "Zenfone 10" is scheduled to be released on September 8, 2023 (Friday).
Zenfone 10" Flagship Model Pursues Ease of Use and Performance
ASUS Japan Inc. has announced its newest flagship smartphone, the "Zenfone 10," which offers improved performance and camera capabilities while maintaining the compactness of its predecessor. The size of smartphones has been increasing in recent years as their performance has improved. However, some people say that they wish they were as big as the old smartphones because they don't fit in pockets or are too heavy and tiring.
The ASUS Zenfone series meets these needs! The latest model announced this time, "Zenfone 10," has the same 5.9-inch display size as its predecessor, Zenfone 9, and weighs only 172g. Users can enjoy browsing and playing games anytime, anywhere in the palm of their hand.
Continuing from the Zenfone 9, the ZenTouch button is equipped. In addition to the role of the power button, the ZenTouch button combines smart key functionality and a fingerprint sensor, bringing a comfortable mobile experience to users. In addition to fingerprint unlocking, users can assign various shortcuts to gestures by configuring settings from the extended functions.
- Midnight Black
- Starry Blue
- Aurora Green
- Comet White
- Eclipse Red
"Zenfone 10" is available in five different colors, ranging from popular colors to new colors. Each color is named after a space-related word.
Zenfone 10" is compact, but that doesn't mean it neglects performance. It is powered by the ultra-high-performance Qualcomm Snapdragon 8 Gen 2 mobile platform, the best in the market, with up to 16GB of main memory and 512GB of storage. All this is enough for crisp photography and video editing.
The 5.9-inch wide AMOLED display has a resolution of 2,400 x 1,080 and supports a refresh rate of 144 Hz. Fast-moving games such as action and shooting can be played comfortably and smoothly.
Other features include
- High-capacity battery
- Wired and wireless quick charge support
- 6-axis gimbal module (optical image stabilization) and new adaptive EIS (electronic image stabilization)
- Simultaneous activation of fingerprint and face recognition
- FeliCa and My number card compatible
- IP65/IP68 water and dust resistance
The specs are impressive! The new model will be released on September 8, 2023 (Friday) and will be available in three models with different memory and storage capacities. Pre-orders will be available from the official online store ASUS Store and ASUS Store Rakuten Ichiba. For more details, please visit the "Zenfone 10" product page!
| Product Overview | |||
|---|---|---|---|
| Product Name | Zenfone 10 (AI2302) | ||
| Body color (model number) | Midnight Black (ZF10-BK16S512) ・Starry Blue (ZF10-BL16S512) | Midnight Black (ZF10-BK8S256) ・Starry Blue (ZF10-BL8S256) ・Aurora Green (ZF10-GR8S256) ・Eclipse Red (ZF10-RD8S256) ・Comet White (ZF10-WH8S256) | Midnight Black (ZF10-BK8S128) |
| Platforms | Android 13 (ZenUI) | ||
| Processor | Qualcomm Snapdragon 8 Gen 2 (Octa-core CPU) | ||
| Main memory | 16GB LPDDR5X | 8GB LPDDR5X | |
| Storage | 512GB (UFS 4.0) | 256GB (UFS 4.0) | 128GB (UFS 4.0) |
| Size | Approx. 146.5 mm (height) x 68.1 mm (width) x 9.4 mm (depth) | ||
| Weight | Approx. 172g | ||
| Suggested retail price | 134,800 yen (including tax) | 112,800 yen (including tax) | 99,800 yen (including tax) |