Energy Drink "HOLIXIR," Supervised by Takafumi Horie, Is Renewed and Released in Japan!

Kiiva Inc. announced that the energy drink "HOLIXIR," supervised by Takafumi Horie, was released nationwide starting on Monday, November 24, 2025.
The former "HOLIXER" has been completely renewed, and sales of the new product "HOLIXIR" have begun, primarily at Mini Stop.

Supervised by Takafumi Horie! The "Horixir" for Instant Boost and Those Make-or-Break Moments Is Now on Sale!

PR TIMES

Kiiva Inc. has released numerous attractive energy drink products under the concept of "Take a different path than others."
In collaboration with Takafumi Horie (@takapon_jp), the energy drink "HOLIXER," which he supervised, has been completely renewed, and the new product "HOLIXIR" has begun its nationwide release.

With this renewal, the volume has been changed to 190ml, a size that can be quickly finished once opened.
This size is intended for a quick finish and an instant boost.
The ingredients remain the same as before, with a careful blend of components supervised by Horie.
Furthermore, with a low-calorie design of 54kcal per bottle, you can easily refresh yourself.
It seems like you can quickly finish drinking it and move on to your next task or game session.

The flavor is cola-based, which Horie prefers, and the developers focused on a refreshing aftertaste and drinkability after repeated taste tests.

Contained Ingredients (Partial Excerpt)

• Caffeine (Focus support, refreshing feeling)
• Arginine (Daily vitality, firmness support)
• Citrulline (Clear head, refreshed feeling)
• Hihatsu (Long Pepper) Extract (Vitality, circulation support)
• BCAA
• Zinc
• Ginseng

Also, the packaging has been updated to a black background with gold lettering, enhancing its sense of luxury and presence.
It looks like a drink with greater presence.

Horixir condenses the ingredients you want to drink at the moment you want to give your all, allowing you to experience an instant boost in a short amount of time.
Sales have already begun at retailers nationwide, including Mini Stop, as well as vending machines, Amazon.co.jp, and Rakuten Ichiba.
If you see it, please consider picking up a can and drinking it.