"My Mario" Kids' Product Series to Launch August 26! Have Fun with Your Kids!

Nintendo has announced the "My Mario" product series, which is a collection of Mario-themed products for children.
Picture books, building blocks, a smartphone app, and other items that parents and children can enjoy together will be released starting on Tuesday, August 26, 2025.

Nintendo Announces "My Mario," a Kids' Product Series Themed After Mario!

Nintendo Topics

“My Mario” is a product series for children themed after Mario.
In addition to items like picture books, building blocks, and clothing, a smartphone app and a stop-motion animation series will be released.
The items will be available at the three Nintendo stores: TOKYO, OSAKA, and KYOTO.

My Mario Product Lineup

Tsumiki Mario

Nintendo Topics

Characters like Mario and Luigi, as well as other familiar items from the Super Mario series, are now available as cute building blocks.
You can stack them freely or create your own original stages to play with Mario and his friends.
Also, each character block can be used as an amiibo.

• Tsumiki Mario 3-Piece Set: ¥2,980 (tax included)
• Tsumiki Mario Special Set 30-Piece: ¥19,980 (tax included)

Picture Book Kao Mario

Nintendo Topics

Shogakukan is releasing a trick picture book where you can play with Mario's face.
It is a picture book full of unique gimmicks, such as Mario's mouth opening or his mustache moving.

• Picture Book Kao Mario: ¥1,870 (tax included)

Apparel/Goods

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Bandai is releasing a lineup of items including hoodies and rompers that let children dress up as Mario, as well as T-shirts, backpacks, tableware, and more, all with Mario designs.
The lineup is designed for everyday use by small children.

• Coveralls: ¥3,630 (tax included)
• Mario Dress-Up Romper: ¥3,960 (tax included)
• Mario T-shirt: ¥2,090 (tax included)
• Striped T-shirt: ¥2,530 (tax included)
• Mario Dress-Up Hoodie: ¥3,630 (tax included)
• Pajamas: ¥3,630 (tax included)
• Super Mushroom Reversible Bib: ¥2,200 (tax included)
• Gauze Handkerchief 3-Pack: ¥1,650 (tax included)
• Super Mushroom & 1-UP Mushroom Socks: ¥1,650 (tax included)
• 5-Layer Gauze Sleeper: ¥3,630 (tax included)
• Mother-Child Passbook Case: ¥3,520 (tax included)
• Question Block Diaper Pouch: ¥2,915 (tax included)
• Nap Blanket: ¥3,080 (tax included)
• Question Block Backpack: ¥4,950 (tax included)
• Super Mushroom Teether: ¥1,650 (tax included)
• 1-UP Mushroom Teether: ¥1,650 (tax included)
• Cup: ¥605 (tax included)
• Spoon and Fork Set: ¥440 (tax included)
• Lunch Plate: ¥1,210 (tax included)
• Rice Bowl: ¥605 (tax included)
• Small Plate: ¥660 (tax included)
• Soup Plate: ¥660 (tax included)
• Baby Lunch Set: ¥4,180 (tax included)
• Baby Apron: ¥990 (tax included)
• Question Block Snack Cup: ¥715 (tax included)
• Straw Mug: ¥1,760 (tax included)

Stuffed Animals/Doudous/Rattles

Nintendo Topics

Happinet is releasing stuffed animals for babies.
The lineup includes a Mario stuffed animal, a comfort blanket, and rattles modeled after Mario and in-game items. All products are washable by hand.

• Mario Stuffed Animal: ¥3,080 (tax included)
• Mario Doudou: ¥2,200 (tax included)
• Mario Rattle: ¥1,650 (tax included)
• Super Mushroom Rattle: ¥1,100 (tax included)
• Super Star Rattle: ¥1,100 (tax included)

Kao Mario

Nintendo Topics

The "Kao Mario" app lets you play with Mario's face as if it were a toy.
When you poke, pull, or spin it, Mario will show you various expressions.
It will be available for free download as a tablet and smartphone app and as a Nintendo Switch download-only title.

Komadori Mario

Nintendo Topics

Short stop-motion animations of Mario are scheduled to be released sequentially on the official My Mario website and Nintendo's official YouTube channel.

The "My Mario" product series for children, which is themed after Mario, will be released starting on Tuesday, August 26, 2025.
For more details, please visit the official Nintendo website.