"Red Bull Energy Drink THE WHITE EDITION", a long-awaited new flavor of the well-known Japanese energy drink Red Bull, is now available in limited quantities.
It has been four years since the last Red Bull Energy Drink THE SPRING EDITION.
Priced at 190 JPY excluding tax, it will be available for pre-sale at convenience stores nationwide from Tuesday, March 3, 2020, and will go on general sale in limited quantities at supermarkets and vending machines nationwide from Tuesday, March 17, 2020.
Today we will review this newly released White Edition Fresh Breeze.
A fresh peach flavor that overturns the conventional wisdom of energy drinks
When you open the bottle and smell the aroma, you will notice a fresh flavor that does not have an energy drink feel to it, in a good way.
It has a fresh peach flavor, like nectar peach or natural peach water.
It is a flavor that even those who do not like the chemical smell or taste of energy drinks can drink without hesitation.
A refreshing, spring-like peach taste with a clean mouthfeel.
A refreshing sweet peach flavor fills the mouth.
The acidity, which contributes to the freshness, is a little strong, which is typical of energy drinks.
There is almost no aftertaste and no stickiness that lingers in the mouth.
A slight peach aroma and taste remains, so you can also enjoy the aftertaste.
It is an artificial peach flavor, as it is a fruit-free drink, but it has the same squeezed fruit flavor and does not have a Red Bull-like quality.
It is not a punchy flavor, but the clean, crisp, spring-like peach taste is fresh and delicious.
It is not Red Bull-like, but you can feel the effects of a proper energy drink.
Ingredients of interest!
The nutritional ingredients for the White Edition listed on the back are written out below.
Red Bull Energy Drink THE WHITE EDITION 185ml
| Red Bull Energy Drink THE WHITE EDITION 185ml (per 100ml) | |
|---|---|
| Energy | 45 kcal |
| Protein | 0g |
| Fat | 0g |
| Carbohydrates | 10.7g |
| Salt Equivalent | 0.12g |
| Niacin | 3mg |
| Pantothenic Acid | 2.0mg |
| Vitamin B₆ | 2.0mg |
| Vitamin B₁₂ | 2.0㎍ |
| Arginine | 120mg |
| Caffeine | 43.2mg |
Since we are at this point, we will compare the nutritional composition of the regular Red Bull to the Red Bull.
Below is the nutritional information for the regular Red Bull.
Red Bull Energy Drink 185ml
| Red Bull Energy Drink 185ml (per 100ml) | |
|---|---|
| Energy | 46 kcal |
| Protein | 0g |
| Fat | 0g |
| Carbohydrates | 10.8g |
| Salt Equivalent | 0.20g |
| Niacin | 3mg |
| Pantothenic Acid | 2.0mg |
| Vitamin B₆ | 2.0mg |
| Vitamin B₂ | 0.09mg |
| Vitamin B₁₂ | 2.0㎍ |
| Arginine | 120mg |
| Caffeine | 43.2mg |
The differences in ingredient amounts are highlighted.
The ingredients are almost the same, although there are some differences in the listed ingredient list.
The small 185 ml content is a great advantage for those who cannot drink a large amount.
Also, a 185ml can of Red Bull contains 80mg of caffeine, the same number as a 250ml can, so you can expect the same effect as an energy drink.
Limited quantities! Available only in Japan and only now!
From March 3 to March 16, 2020, a campaign will start where you can enter the contest by flipping the sticker attached to "Red Bull Energy Drink THE WHITE EDITION" and get a chance to win.
The product is a special box containing 6 bottles, 3 original and 3 white edition.
The stickers are only available at convenience stores, and if you get a winning ticket from a LAWSON purchase, you will be entered to win a special box with a special cover called "Freshly Bursting Limited Box (3,000 winners in total)".
If you want to get the special box with the exclusive cover, buy it at LAWSON.
Red Bull Energy Drink THE WHITE EDITION is a limited time product, as indicated on the top of the can.
As of this writing (March 4, 2020), it was still in stock at convenience stores.
However, there is a possibility that the product will become unavailable as soon as the stock runs out, so if you are interested in this product, check your nearest convenience store right away to get a head start on spring.
For more information, check out the official Red Bull website!
Plus: Compare with Monster Ultra, a.k.a white Monster Energy
Monster Energy's "Monster Ultra" is the most famous white energy drink, so we took a comparison photo.