Mitsui Fudosan Co., Ltd. has announced that it will partner with the world-renowned multimedia studio Moment Factory Studios Inc. (hereinafter referred to as Moment Factory) and collaborate with The Pokémon Company International.
A new entertainment project is in development where visitors themselves can experience the Pokémon world as Pokémon Trainers.
Mitsui Fudosan and Moment Factory Launch a Partnership in the LBE Field!
Mitsui Fudosan has launched a partnership with the world-renowned multimedia studio Moment Factory in the Location-Based Entertainment (hereinafter referred to as LBE) field!
Both companies will collaborate with Pokémon to create a new moving experience.
A New Pokémon Experience Filled With a Sense of Immersion! Launching in Europe in Spring 2027, With Plans to Tour Multiple Regions
The project will be realized through the collaboration of a global team with diverse expertise, combining their strengths as follows:
- The brand power of Pokémon, which is loved by people of all ages around the world
- Moment Factory's advanced production capabilities
- Mitsui Fudosan's knowledge and network in creating physical spaces
By combining each of these strengths, an immersive experience will be created where fans can go on an adventure as Pokémon Trainers while connecting with each other in the real world.
This project will begin in Europe in spring 2027 and is scheduled to tour multiple regions.
Comment from Andy Gose, Head of Media Production at The Pokémon Company International
“People around the world are always eager to experience the world of Pokémon in new and meaningful ways,” said Andy Gose, Head of Media Production at The Pokémon Company International. “We are excited to see the joy it will bring to Trainers and the passion and adventure that unites the community.”
Moment Factory official website
Comment from Dominic Audet, Co-founder and Chief Innovation Officer at Moment Factory
"This partnership is more than a collaboration; it is a synergy of vision," said Dominic Audet, Co-founder and Chief Innovation Officer at Moment Factory. "Together with Mitsui Fudosan, we are looking to set a new global standard for how people interact with brands and environments. We are excited to leverage our creative DNA alongside Mitsui Fudosan’s incredible reach to bring transformative projects to life."
Moment Factory official website
Comment from Kazunori Yamashita, Executive Managing Officer of Mitsui Fudosan Co., Ltd.
“We are very honored to partner with Moment Factory,” said Kazunori Yamashita, Executive Managing Officer of Mitsui Fudosan Co., Ltd. “Through this project, we aim to create new value through immersive experiences that connect people and communities. We also look forward to delivering excitement and inspiration to people around the world through our collaboration with Pokémon, a globally beloved brand.”
Moment Factory official website
Attention is gathering for the new Pokémon experience brought by the partnership between Mitsui Fudosan and Moment Factory.
Check the Mitsui Fudosan official website or the Moment Factory official website for further updates!