Japan is still one of the few countries in the developed world where e-sports is not yet recognized. One factor is the lack of general awareness and understanding outside of those involved in gaming.
Many e-sports organizations, professional teams, and game companies are making efforts to promote e-sports in Japan, but a new approach from a different angle may be necessary to solve the above issues...
The recent situation has increased the demand for games in Japan, and even those who are not familiar with the game may have more opportunities to hear about it and pay attention to it. The author feels that this is the time for e-sports to be recognized.
Now is the perfect time to spread awareness of e-sports! Will this announcement be the first of many?
A " famous male celebrity " and a " fashion brand " have released a video project to support the spread of e-sports!
Onitsuka Tiger x Tomohisa Yamashita
Onitsuka Tiger, a Japanese fashion brand, has collaborated with TomohisaYam ashita, a singer and actor, to promote the development of an inclusive society through e-sports. The first video of the project, "TOMO'S GAMEROOM," was released on YouTube on July 13!
Onitsuka Tiger will participate in the Intel World Open, a global e-sports tournament to be held by INTEL from June to July 2021, as a partner to produce official uniforms. The "TOMO'S GAME ROOM" series will be used to promote this tournament.
In the video, Tomohisa Yamashita plays the title game of the tournament, " Street Fighter V Champion Edition.
Yamashita, a.k.a. "Yamapi," has a cool image, but he also has a competitive side in online matches...?
In the comments section, we could see that Yamashita-san's fans were interested in the game through the sight of him enjoying the game!
"TOMO'S GAME ROOM supported by Onitsuka Tiger - Episode 1"
Distribution: Onitsuka Tiger's official You Tube channel
Navigator: Tomohisa Yamashita
Produced by: One Media Co.
Aiming to create a borderless society through e-sports
Onitsuka Tiger has focused on the potential of e-sports to create a society where everyone is accepted regardless of age, gender, nationality, or disability, and aims to promote e-sports and support various opportunities and challenges. In support of this "creation of a borderless society through e-sports," we have launched this project with Mr. Yamashita to support the popularization of e-sports.
We at Saiga NAK are committed to helping make e-sports more popular in Japan and throughout the world!