TikTok Gaming, which drives gaming-focused initiatives on the short-form video platform, TikTok, announced that it joined the Japan Esports Union (hereinafter JESU).
Leveraging TikTok's broad user reach, it aims to expand esports awareness and foster industry growth in Japan.
TikTok Gaming Officially Joins JESU! Spreading the Appeal of Esports
TikTok Gaming announced that it officially joined JESU.
Monthly active users of TikTok in Japan reached 49.5 million as of late May 2026.
By joining JESU, it plans to leverage its broad user base to further expand esports awareness and drive industry growth in Japan.
Currently, esports-related activities on TikTok are gaining significant momentum, including official tournament content rollouts by game publishers and the planning and hosting of casual esports tournaments featuring TikTok gaming content creators.
Moving forward, through partnerships with JESU and its member companies, TikTok Gaming aims to accelerate the reach of gaming content and empower creators, playing a key role in bringing the appeal of esports to an even wider audience.
For full details, visit the official TikTok website.