Well Plaid Reisest changed its trade name to GLOE and unveiled a new logo with the image of an acetate.

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Well Placed Reisest Corporation changed its name to " GLOE Corporation " as of Thursday, February 1, 2024. In conjunction with the trade name change, a new corporate logo has been released.






Well Placed Reisest Changes Corporate Name to GLOE



Well Plaid Laizest changed its name to GLOE Corporation on Thursday, February 1, 2024. Wellplayed and Raizest were formed through the merger of Wellplayed and Raizest in February 2021, and have been providing various services related to gaming and e-sports. As a comprehensive e-sports trading company, GLOE has made a significant impact on the industry and was listed on the Growth Market of the Tokyo Stock Exchange in November 2022.


In May 2023, GLOE Corporation will launch a new vision " We are the GAMING LIFESTYLE Company. The company has been expanding its business not only in the field of e-sports but also in the peripheral areas of gaming. The reason behind the trade name change is the company's aim to grow further as a sustainable company by integrating games into social activities and service development beyond the entertainment domain as a GAMING LIFESTYLE Company.



The new company name, "GLOE," is a combination of the familiar English word "grow" and the initial letters of each word...


  • G: Gaming
  • L: Lifestyle
  • O: Organization
  • E: Esports, Enjoy, Entertainment

The corporate logo of GLOE is a symbol of the company's commitment to the global gaming community.


GLOE Corporate Logo
GLOE公式サイト

Along with the change of the company name, the corporate logo was also renewed. The "G" that is common to both "GAME" and "GAMING LIFESTYLE" is used in the logo frame to express the possibilities and innovations that are born from games. The round design within the "G" represents the stick of an arcade controller, and the 360-degree range of motion of the stick expresses flexibility and versatility.


The URL of the official website and the official X account name (@gloe_jp ) have been changed as a result of the trade name change, but there will be no change in business content. The company will continue to lead the e-sports industry.





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