FamilyMart Co., Ltd. has announced the " 2.5th Anniversary Summer Campaign " in collaboration with Cygames' popular game " Uma Musume Pretty Derby "! From August 22 (Tue.) to September 11 (Mon.), 2023, approximately 16,500 FamilyMart stores nationwide will be selling products that are too good to be true, as well as limited-edition collaboration goods.
Famima x Uma Musume "2.5 Anniversary Summer Campaign
A collaboration project "2.5 Anniversary Summer Campaign" will be held to commemorate the 2.5 anniversary of the smartphone game "Uma Musume Pretty Derby"! From August 22 (Tue.) to September 11 (Mon.), 2023, there will be a total of 13 types of "Uma Musume" products on sale, a campaign to win original goods, collaboration goods, limited movies featuring Uma Musume voice actors, in-store broadcasts, and much more!
Here are all 13 kinds of collaboration products at a glance!
| Oguri Cap's Bakudan Musubi (Karaage Mayonnaise) | |
|---|---|
| Price | 238 yen (including tax) |
| Sales area | All over Japan |
| Release date | Tuesday, August 22, 2023 |
| Contents | Approximately 140 grams of rice, topped with fried bean curd and mayonnaise in a sweet and spicy sauce, is perfect for Oguri Cap, a character with a big appetite. Both the rice and the ingredients are satisfying. |
| Sakura Laurel Large Vegetable Sticks (Miso Mayo) | |
|---|---|
| Price | 420 yen (tax included) |
| Sales area | Nationwide (excluding Hokkaido) |
| Release date | Tuesday, August 22, 2023 |
| Contents | Approximately 1.5 times the amount of vegetables as regular vegetable sticks, plus purple cabbage and yellow bell peppers, are added to express the purple and yellow earrings that are the charm points of Sakura Laurel. |
| Machikane Tanhiza's Carrot Hamburger Steak | |
|---|---|
| Price | 498 yen (tax included) |
| Sales area | All over Japan |
| Release date | Tuesday, August 22, 2023 |
| Details | This is a reproduction of the "carrot hamburger steak" that appears in Uma Musume. To recreate the look of the hamburger, carrots cut into long, thin strips are included as an accompaniment. There are no carrots in the hamburger steak. |
| Gold Ship's Large Sauce Yakisoba with Mustard & Mayonnaise | |
|---|---|
| Price | 564 yen (including tax) |
| Sales area | Nationwide |
| Release date | Tuesday, August 22, 2023 |
| Details | The image of a scene of Gold Ship selling yakisoba. It is topped with standard pork, cabbage, red ginger, and fried egg, etc. You can also enjoy changing the flavor with the optional mayonnaise and mustard. |
| Admire M. Bison's BLT & Vegetable Mix Sandwich | |
|---|---|
| Price | 338 yen (tax included) |
| Sales area | All over Japan |
| Release date | Tuesday, August 22, 2023 |
| Details | A reproduction of a sandwich made by Admire M. Bison. Bacon, lettuce, and tomato are combined with cucumber, and carrots and purple cabbage are added for crunch. |
| Rice Shower Honey Bread | |
|---|---|
| Price | 138 yen (including tax) |
| Sales area | Nationwide |
| Release date | Tuesday, August 22, 2023 |
| Details | This product is a cross between Rice Shower, which is a bread breakfast and honey bread, which also appears in the game. The soft and fluffy bread is sandwiched between sweet and sour honey jelly and salty margarine. A special mold is used to give it the appearance of a beehive. Specifications and prices differ for Okinawa Prefecture. |
| Mayano Top Gun Baked Cookie Donut (Honey & Apple) | |
|---|---|
| Price | 178 yen (including tax) |
| Sales area | Nationwide |
| Release date | Tuesday, August 22, 2023 |
| Contents | Apples and honey are combined to create the perfect sweet for Mayanotopugan, a lover of sweet foods. Honey cream and honey-soaked apples are sandwiched between cookie dough baked into a doughnut shape. |
| Umamusume Pretty Derby: Manmaru-Yaki 2 | |
|---|---|
| Price | 230 yen (including tax) |
| Sales area | All over Japan |
| Release date | Tuesday, August 22, 2023 |
| Description | Mamaruyaki with milk-flavored cream. There are 3 types of packages and 6 types of branding with 12 types of original stickers (random). |
| Uma Musume's Hachimi Drink | |
|---|---|
| Price | 198 yen (including tax) |
| Sales area | All over Japan |
| Release date | Tuesday, August 22, 2023 |
| Details | This chilled beverage is inspired by the "Hachimi Drink" that appears in "Uma Musume". There are a total of five package designs. |
| Umamusume Pretty Derby Ice Bar | |
|---|---|
| Price | 194 yen (tax included) |
| Sales area | All over Japan |
| Release date | Tuesday, August 22, 2023 |
| Details | This is an ice cream bar inspired by the "Hachimi Drink" that appears in "Uma Musume". There are two types of packages with a total of 10 types of original stickers (at random). |
| Umamusume Pretty Derby Paikake, Dashi-scented octopus dumpling flavor | |
|---|---|
| Price | 159 yen (tax included) |
| Sales area | All over Japan |
| Release date | Tuesday, August 22, 2023 at 10:00 a.m. |
| Contents | A small "baba-ke" that reproduces the "takoyaki with irresistible dashi broth aroma" made in the game's "Nurturing Scenario. A total of 20 types of original stickers are included (at random). |
| Apollo Chocolate Umamusume | |
|---|---|
| Price | 698 yen (including tax) |
| Sales area | All over Japan |
| Release date | Tuesday, August 22, 2023 at 10:00 a.m. |
| Contents | Chocolates in the original design package of Kitasan Black, Satono Diamond, and Curren Chan, with one original mini acrylic stand (two types in total). |
| Poiful Umamusume | |
|---|---|
| Price | 698 yen (including tax) |
| Sales area | Nationwide |
| Release date | Tuesday, August 22, 2023 at 10:00 a.m. |
| Contents | Gummies in the original design package of Kitasan Black, Satono Diamond, and Curren Chan, with an original design mini acrylic stand (2 types in total). |
The bag of Famichiki is specially designed for a limited quantity!
The bags of everyone's favorite Famichiki will be available in a special collaboration design for a limited time starting around August 26, 2023 (Saturday ) ! The new design will depict "Oguri Cap" and "Special Week". Be sure to get yours as soon as possible, as they will run out soon!
Buy the collaboration products and get the original goods!
Show the Famima app "Famipay" and buy the target Umamusume collaboration products to get one stamp for each item. From August 22 (Tue.) to September 11 (Mon.), 2023, , 120 people in total will be selected by drawing to win original goods if they enter the campaign according to the number of stamps they have accumulated during the campaign! Both are attractive, but I still want the Famichiki bag cushion too much..!
Please note that "Umamusume Pretty Derby Paikake," "Apollo Chocolate Umamusume," "Poiful Umamusume," and "Famichiki" are not eligible for the stamps! POPs with the message "Collaboration product course eligible products" will be displayed on the eligible products.
Original goods will be given away when you buy the eligible products! You can win!
FromAugust 22, 2023 (Tuesday) to September 11, 2023 (Monday), buy three pieces of the target snacks during the period, and you will receive original goods limited to the campaign without fail. From 10:00 a.m. on Tuesday, August 22, 2023, an original A4 size clear file (4 types) will be available, and from 10:00 a.m. on Tuesday, September 5, 2023, "Umamusume Pretty Derby: Hot-blooded Hachamacha Mecha Daihyokansai! " dot-picture acrylic charms (5 types in total) and the lineup will change.
If you are a fan of Umamusume, you will naturally want to complete all the charms, right? Be sure to get them as soon as possible, as they will end as soon as they are gone at each store!
In addition, present the Famima app "Famipay" when you purchase the applicable snacks and you will receive one stamp per item. From Tuesday, August 22, 2023 to Monday, September 11, 2023A campaign will also be held at the same time where 120 people will be selected by drawing to win original goods if they apply according to the number of stamps they have accumulated during the campaign period. One hundred people will win a set of four original A4 clear files and eight original bromides, and 20 people will win original canvas art (signed by voice actors)!
POP of "Confectionery Course Target Products" is displayed on the target products.
Famima limited original goods will be sold in stores!
From10:00 a.m. on August 24, 2023 (Thu. ) , original goods using illustrations of the Uma Musume girls will be sold in stores at approximately 3,000 FamilyMart stores nationwide!
| Trading BIG can badges (7 kinds in total) (random pattern) | |
|---|---|
| Price | 770 yen (including tax) |
| Sales area | Approximately 3,000 FamilyMart stores nationwide |
| Release date | August 24, 2023 (Thursday) 10:00 a.m. |
| Acrylic stands: 7 types in total | |
|---|---|
| Price | 1,650 yen (including tax) |
| Sales area | Approximately 3,000 FamilyMart stores nationwide |
| Release date | August 24, 2023 (Thursday), 10:00 a.m. |
Also available as a FamiPay Web exclusive tapestry!
B2 size tapestry", a FamilyMart limited original product, will be released as a FamiPay WEB pre-order only product! Reservations can be made at from 10:00 a.m. on August 22, 2023 (Tuesday) until 11:59 p.m. on September 5, 2023 (Tuesday ). The price is 3,850 yen (tax included).
A total of 88 types of bromide are now available at the "Famima Print" multi-copier!
The multi-copier service "Famima Print" in FamilyMart stores also has collaboration limited contents! A total of 88 types of Bromide based on the "Uma Musume Pretty Derby" 2nd anniversary advertisement design will be available for the first time. The price is 200 yen (including tax) for L-size and 300 yen (including tax) for 2L-size. The lineup will be expanded sequentially after August 22 (Tuesday), 2023.
- Vol. 1 (30 types): From 10:00 a.m. on August 22, 2023 (Tuesday) to 11:59 p.m. on October 16, 2023 (Monday)
- Vol.2 (Total 30 kinds): From 10:00 a.m. on Tuesday, August 29, 2023 to 11:59 p.m. on Monday, October 16, 2023
- Vol. 3 (Total 28 kinds): From Tuesday, September 5, 2023 at 10:00 a.m. to Monday, October 16, 2023 at 11:59 p.m.
FamilyMartVision" limited movie and in-store broadcast
The digital signage "FamilyMartVision" installed near the cash registers at FamilyMart will air a movie introducing the Uma Musume-related campaign! Gold Ship and Machikane Tanhoeza will appear in the movie, and you can enjoy a dialogue that can only be seen here. Goldship and Machikane Tanhiza will also appear in the FamilyMart in-store broadcasts, so listen carefully while you shop!
The introduction movie and in-store broadcasts will be available at from Tuesday, August 22, 2023 to Monday, September 3, for a limited time. Unfortunately, "FamilyMartVision" will not be broadcast in Hokkaido, Tohoku, North Kanto and Okinawa.
The "2.5 Anniversary Summer Campaign" will feature a surprisingly large number of limited-edition products and collaborative goods.