SEGA Corporation announced the pre-sale of the "SONIC & FRIENDS Sanrio characters" plush toys and mascots at "SEGA STORE TOKYO" inside Shibuya PARCO, starting Friday, October 31, 2025!
A special greeting event featuring Sonic the Hedgehog and Hello Kitty is also scheduled for that day.
This must-see collaboration for fans brings together popular characters from video games and Sanrio!
Exclusive Sonic x Sanrio Character Plush Toys on Pre-Sale!
The "SONIC & FRIENDS Sanrio characters" is a collaboration project between popular characters developed by Sanrio Co., Ltd. and the Sonic characters that appear in the short animation "SONIC ＆ FRIENDS."
At "SEGA STORE TOKYO," SEGA's first flagship store, the Plush M and Mini Plush will be sold starting Friday, October 31, 2025, ahead of the nationwide in Japan release.
The product details for the Plush M are as follows:
- Content: One plush toy per character
- Product Size: Width 230 × Height 300 × Depth 200 mm
- Target Age: 6 years and up
- Price: 4,950 yen (tax included)
- Lineup: Sonic × Hello Kitty, Tails × Cinnamoroll, Knuckles × Kuromi, Amy × My Melody, Shadow × Hangyodon, Dr. Eggman × Pompompurin
The product details for the Mini Plush are as follows:
- Content: One plush keychain per character
- Product Size: Width 110 × Height 150 × Depth 100 mm
- Target Age: 6 years and up
- Price: 2,420 yen (tax included)
- Lineup: Sonic × Hello Kitty, Tails × Cinnamoroll, Knuckles × Kuromi, Amy × My Melody, Shadow × Hangyodon, Dr. Eggman × Pompompurin
There are 6 variations in total in the lineup: Sonic × Hello Kitty, Tails × Cinnamoroll, Knuckles × Kuromi, Amy × My Melody, Shadow × Hangyodon, and Dr. Eggman × Pompompurin.
Each combination features an adorable design that utilizes the characters' unique personalities.
Note that the Shadow × Hangyodon variation is scheduled for nationwide in Japan release from Thursday, December 11.
Sonic and Hello Kitty Appear in Halloween Costumes!
On the day of the pre-sale, Friday, October 31, 2025, Sonic the Hedgehog and Hello Kitty will appear at the store to hold a greeting event with visitors.
Hello Kitty is scheduled to appear in a special, limited-edition Halloween costume!
This is a special event unique to the Halloween season where you can also enjoy taking photos.
Furthermore, due to expected congestion from Friday, October 31, 2025, to Monday (Holiday), November 3, numbered admission tickets will be distributed to restrict entry by time slot.
Distribution will take place on the 1st floor Naka-shibu street of Shibuya PARCO, and the distribution time may change depending on the congestion status.
This is an exclusive collaboration presented by Sonic and the Sanrio characters that can only be obtained here!
Not only can you get your hands on the plush toys and keychains, but you can also enjoy a special greeting event on Halloween day.
Why not spend some special time in Shibuya this autumn, whether you're a game fan or a Sanrio fan?
Check the SEGA STORE TOKYO official website for details!
| Event Overview | |
|---|---|
| Dates | Friday, October 31, 2025, to Monday (Holiday), November 3 |
| Distribution Time | 9:00 AM to 9:45 AM (Subject to change due to congestion) |
| Distribution Location | Shibuya PARCO 1F Naka-shibu street |
| Business Hours | 10:00 AM to 9:00 PM (Irregular holidays) |
| Venue | SEGA STORE TOKYO (Shibuya PARCO 6F) |