Each company has evolved over the years to become a "mass consumer electronics retailer" that displays and sells a variety of home appliances that are essential to our work and daily lives.
Depending on the region in which they are located, some stores have begun to display not only home appliances but also a variety of other products such as clothing, furniture, and daily necessities, offering comprehensive lifestyle proposals and coordination.
Yamada Denki LABI LIFE SELECT Chigasaki," a new store that offers a variety of products for "lifestyle" centered on home appliances, had its grand opening on Friday, November 26, 2021!
LABI LIFE SELECT Chigasaki" is a " Fun. Everything that makes your life happy. The store concept is "Enjoyable, all the things that make your life happy".プレスリリース | ヤマダデンキ
In addition, to make shopping even more enjoyable for customers, the store offers a wide variety of interactive displays and a display that combines home appliances and furniture to help customers visualize actual usage scenarios, enabling them to experience a wide range of products.
We look forward to welcoming you to the new Yamada, where you can encounter a variety of exciting experiences.
This time, Saiga NAK went to the "grand opening preview" held for companies and media, and was able to preview the store on the day before its opening!
The latest consumer electronics are great, but as a gaming media outlet, we were more interested in the game floor and the selection of PCs and peripherals for gamers. Here is a glimpse of the brand-new store as seen by our editorial staff!
Visit Yamada Denki LABI LIFE SELECT Chigasaki before it opens!
The editorial team took a train and arrived at JR Chigasaki Station in Chigasaki City, Kanagawa Prefecture!
As soon as you exit the North Exit, which is to the left of the ticket gate, you will see a stylish glass-walled building with a sign that reads "Yamada Denki LABI LIFE SELECT"!
The store is right in front of the station, making it easy to access by public transportation. The station exit is on the second floor, but there is an elevator and escalator, so it is easy to get to the ground level.
Across the traffic light, roughly a minute's walk from the station!
Floor Introduction
The Yamada Denki LABI LIFE SELECT Chigasaki building has sales floors from the first basement to the third floor, and parking on the fourth to sixth floors and the rooftop.
In addition to the dedicated LABI parking lot inside the building, there are two contracted parking lots in the surrounding area, so access by car is also possible!
The preview starts on the 3rd floor! Here's a look at each floor you're interested in!
3rd floor: Refrigerators, washing machines, cooking appliances, lighting fixtures, etc.
On the 3rd floor, large household appliances indispensable for daily life such as refrigerators and washing machines, various cooking appliances for the kitchen, lighting fixtures, vacuum cleaners, and more were on display!
The first thing that caught my attention when I arrived on the floor was the display of furniture and tableware combined to create an actual living space!
When displayed in a way that blends in with daily life, it is easy to imagine how they will feel when actually placed in the home.
The store is very spacious, and the aisles flanked by large refrigerators do not feel cramped. You can carefully examine the products you are interested in without worrying about bumping into other customers!
A full lineup of home appliances, demand for which skyrockets with the seasons! As the winter cold is in full swing, there were many kotatsu and other heating appliances on display.
2nd floor: TVs, smartphones, PCs, audio equipment, etc.
Smartphones, tablets, and other devices, as well as laptop computers, were on display near the entrance to the second floor.
It is no exaggeration to say that smartphones are the most commonly touched electronic devices, so it would be nice to actually hold them in one's hands and see for oneself.
Of course, there was also a large selection of PCs and their peripherals! In the PC monitor corner, there were shelves with mainly gaming monitors, which are indispensable for comfortable play!
As you proceed through the floor, you'll find a large and eye-catching corner!
There were a number of Elecom gaming devices and Logitech brand Logitech G devices on display!
POPs of StylishNoob and Laz from the professional e-sports team " ZETA DIVISION " were posted on the wall!
The cool and stylish design of the display area and its many products will surely attract the attention of customers who are not usually familiar with gaming and e-sports!
1st floor: IDC OTSUKA, furniture, bedding, kitchenware, etc.
The first floor features a wide variety of household goods, including kitchenware, bedding, cleaning supplies, aromatics, and more!
It is a great point to be able to check out the various tools used together in the same store when you want to buy new kitchenware to go along with your new cooking appliances (......).
In addition, "LABI LIFE SELECT Chigasaki" also displays and sells furniture from " IDC Otsuka Kag u" and proposes total coordination when combined with the latest home appliances.
By combining the latest home appliances with the latest furniture of a higher rank, you can create a richer room!
Visitors can also experience the comfort and feel of chairs, sofas, and beds. The furniture corner, where a variety of products are on display, including sofas with a particular attention to texture and convenient electric reclining sofas, is also packed with excitement!
B1F: The first basement floor
The first basement floor was home to a variety of health and beauty appliances, such as hair dryers and massage chairs, as well as a game corner that caught our editor's attention!
But it's not just popular titles and related products on display: ......!
What caught my eye was a high-impact display surrounded by the colors of the Nintendo Switch! It is coordinated with a stylish sofa and a dreamy interior all in Mario's colors.
" Your room will be transformed into a circuit! As the words "Your room will turn into a circuit!" were said, there was a big TV with a "Mario Kart 8 Deluxe" playing on it!
And on the other side, there is a booth where you can try out "Taiko Drum Master: Nintendo Switch Bajyon! on the other side of the booth!
The comprehensive combination of games, home appliances, furniture, and household goods on display, which is a major improvement over the standard home electronics retailer's play corner, is one of the strengths of Yamada Denki LABI LIFE SELECT, a large-scale store that handles everything!
In addition to a large display of games designed with families in mind, there was also an Oculus VR headset display, making this a floor that even serious gamers can enjoy!
A "wealth of interactive displays" is a distinctive feature!
Yamada Denki LABI LIFE SELECT Chigasaki is a large-scale general store that offers not only home appliances, but also furniture, interior goods, household goods, daily necessities, bicycles, toys, and everything in between.
Since a wide variety of products are sold in the home electronics market, it is often difficult to understand what you are buying until you actually hold it in your hands or place it in your living space, so displays like these help you visualize what you will be doing after you buy it!
Furthermore, the spacious interior of the store, which our editorial team actually visited to get a feel for the store, is very comfortable, and you can definitely shop at your leisure even on days when the store is crowded with shoppers!
The store also has one of the largest interior design departments in the area and offers suggestions on how to coordinate your appliances with the store, so you can shop with confidence even if you're not sure what products to buy!
The store is well worth a visit, so even if you live outside the neighborhood, please visit Yamada Denki LABI LIFE SELECT Chigasaki when you are in the neighborhood!