Sega Corporation, which will be exhibiting at the " Tokyo Game Show 2026 " (hereinafter "TGS2026") to be held at Makuhari Messe from Thursday, September 17, 2026, through Monday, September 21, 2026 (a national holiday), has announced details regarding the Sega/Atlus booth and special offers for attendees.
This year’s exhibition will be the largest to date, featuring a diverse lineup of events, including early hands-on demos of new games, stage programs that allow visitors to fully immerse themselves in the worlds of the titles, and the distribution of original merchandise.
"TGS2026" Sega/Atlus Booth Details Revealed! Largest-Ever Exhibition to Feature Hands-On Demos and Limited-Edition Giveaways
At the Sega/Atlus booth, in addition tohands-on demos of new titles andstage programs, various activities will be held in each section where visitors can fully immerse themselves in the worlds of the games.
Furthermore, visitors to the booth and those who try out the games will receive luxurious original merchandise specific to each title.
Sega/Atlus Booth Activity Information
The main activities—including hands-on demos of the latest releases and video screenings—that allow you to experience the world of each title are as follows.
STRANGER THAN HEAVEN
- "STRANGER THAN HEAVEN" Theater
- "STRANGER THAN HEAVEN" Walk-Through Museum
Persona 4 Revival
- Real-Life Persona Summoning Photo Experience
- Bear Costume Photo Spot
Total War: Warhammer 40,000
- Hammer Challenge
Crazy Taxi: World Tour
- Debora Da Yellow Jack Photo Spot
- Arcade-Style Steering Wheel Controller Cabinet: Special Exhibition and Hands-On Demo
Sonic Racing: Cross World
- Gameplay Experience on a Vertical Monitor
Metaphor: Refantagio
- Interactive Game Content: "The Trial of the Sword"
Exhibition Format and List of Handouts
In addition to hands-on demos of new titles and video presentations at the booth, a variety of original promotional items will be distributed to participants and visitors.
Details regarding the exhibition format and promotional items are as follows.
STRANGER THAN HEAVEN
- Exhibition Format: Hands-on demos, hands-on experiences
- Giveaways: “STRANGER THAN HEAVEN” original fan, “STRANGER THAN HEAVEN” original analog stick cover, “STRANGER THAN HEAVEN” original lanyard
Persona 4 Revival
- Exhibition Format: Playable Demos, Hands-On Experiences
- Giveaways: "P4R" "Metaphor" large shopping bag, "P4R" paper glasses that let you become the protagonist, "P4R" water bottle holder & special-design Atlas water, "P4R" "Metaphor" original sticker set
Total War: Warhammer 40,000
- Exhibition Format: Playable Demos, Hands-On Experiences
- Giveaways: "Total War: Warhammer 40,000" Acrylic Dog Tag Keychain, "Total War: Warhammer 40,000" Tenugui, "Total War: Warhammer 40,000" T-shirt, "Total War: Warhammer 40,000"stickers, and other giveaways
Crazy Taxi: World Tour
- Exhibition Format: Playtest, Hands-on
- Giveaways: "Crazy Taxi: World Tour" taxi lamp visor, "Crazy Taxi" series logo sticker, "Crazy Taxi: World Tour" Deborahada Yellow Jack sticker, "Crazy Taxi:World Tour" Crazy Money Notepad
Sonic Racing Cross World
- Exhibition Format: Playable Demo
- Giveaways: “Sonic Racing Cross World: Season 2” “Evangelion” collaboration poster, “Sonic Racing Cross World: Season 2” “Godzilla” collaboration poster
Metaphor: Refantagio
- Exhibition Format: Hands-On Experience
- Giveaways: Fantasy-novel-style booklet containing “Metaphor” postcards, “Metaphor” “Homo Tenta” “Tooth” Nkachi
Two-Point Hospital: Heartful Collection
- Exhibition Format: Video
- Giveaways: “Two Point Hospital: Heartful Collection” A4 clear file
SONIC PICO PARK
- Exhibition Format: Hands-on Demo
- Giveaways: "SONIC PICO PARK" Original Fan (8 varieties total)
"Demons' Night Fever!", "Dave the Diver COMPLETE EDITION", "Cliffa: The Divine," "Absolum"
- Exhibition Format: Hands-on Demo
- Giveaways: Leaflets
EA SPORTS FC 27
- Exhibition Format: Hands-On Demo
- Giveaways: "EA SPORTS FC 27" fans, "EA SPORTS FC 27" stickers
Clair Obscur: Expedition 33
- Exhibition Format: Video
Stellar Blade Complete Edition
- Exhibition Format: Hands-On Demo
- Giveaways: "Stellar Blade" A4 clear folder
Stupid Never Dies
- Exhibition Format: Video
- Giveaways: "Stupid Never Dies" large-size uchiwa fan
"Farming Simulator 25" Beans & Alpacas Expansion
- Exhibition Format: Hands-on Demo
"LOLLIPOP CHAINSAW NEW PROJECT (working title)"
- Exhibition Format: Hands-On Demo
- Giveaways: "Lollipop Chainsaw" logo sticker, "Lollipop Chainsaw" keychain
Kalanoro
- Exhibition Format: Playable Demo
- Giveaways: Original stickers
CONTROL Resonant
- Exhibition Format: Hands-on Demo
- Giveaways: CONTROL Resonant T-shirt, CONTROL Resonant tote bag
LEGO Batman: Legacy of the Dark Knight
- Exhibition Format: Hands-On Demo
- Giveaways: LEGO Batman Minifigure (Retro Video Game)
LEGO Harry Potter Collection
- Exhibition Format: Video
Sales Information for the Sega/Atlus Merchandise Corner
The Sega/Atlus Merchandise Corner in Hall 11 of Makuhari Messe features a wide variety of items, including new merchandise for titles such as "STRANGER THAN HEAVEN," "Persona 4 Revival," and "SONIC PICO PARK."
Some of the items scheduled for sale at "TGS2026" are listed below.
"STRANGER THAN HEAVEN" Key Visual T-shirt
- Sizes: M, L, LL, 3L
- Price: 6,050 yen each (tax included)
SEGA Cooro "Yakuza" Kasuga Ichiban [8] Ver. / "Yakuza" Han Jun-gi / "Yakuza" Zhao Tianyou
PR TIMES
- Price: 1,800 yen each (tax included)
P4R Foil-Stamped Acrylic Plate
- Price: 4,950 yen (tax included)
P4R Apron (Jeunesse)
- Price: 4,400 yen (tax included)
"Sonic the Hedgehog" Messenger Bag -GOTTA GO FAST!-
- Price: 8,000 yen (tax included)
"SONIC PICO PARK" Embroidered T-Shirt: Sonic / Shadow
PR TIMES
- Sizes: M, L, 2L
- Price: 4,840 yen each (tax included)
SEGA/Atlus Merchandise Booth Giveaway Campaign
PR TIMES
At the "TGS2026" merchandise booth, visitors who purchase 5,000 yen (tax included) or more in merchandise will receive an " Original Flake Sticker," and those who purchase 8,000 yen (tax included) or more will receive an " Original Tote Bag," both on a first-come, first-served basis.
If you’re planning to visit “TGS2026,” be sure to stop by the Sega/Atlus booth and merchandise area.
Future updates and a detailed schedule will be announced on the official website as they become available, so be sure to check the Sega/Atlus TGS2026 special site!