B-R Thirty-One Ice Cream " (hereafter referred to as "Thirty-One"), a popular ice cream store that has collaborated with a number of popular characters, has announced that it will hold a collaboration with Pokemon this summer, " 31 Poke Summer! Campaign " will be held from July 21 (Friday) to August 31 (Thursday), 2023. Let's spend a delicious summer with Pokemon!
From new releases to re-releases! What's on the lineup this year?
Pikachu and Meowha's Pachi Pachi Ice Cream
New Pokemon flavors inspired by Pikachu and Nyaha are now available! The combination of yellow for Pikachu and green for Nyaha is very cute. The yellow part is a richly sweet pineapple sorbet, perfect for summer with its sweet and sour taste. The green part is a green apple sorbet with a refreshing apple flavor that goes well with pineapple! In addition, red Pikachu's cheeks and green Nyaha's pop-rock candy are IN for texture. This is a flavor not to be missed this summer.
| Outline of the product | |
| Product name | Pikachu and Nyaha Pop-rock Ice Cream |
|---|---|
| Price | Single and regular size: Reference price 390 yen (tax included) *Price differs depending on the store |
| Sales period | July 21, 2023 (Fri.) - * Will end as soon as the product is gone. |
Eevee Fluffy Ice Cream
The Pokemon flavor that was very popular last year is back again! This ice cream is based on the image of Eevee from "Pokemon". It is a mix of cream custard flavored ice cream and brown puff pastry flavored ice cream. Chocolate bits and chocolate ribbons give it a dark taste and crunchy texture! This delicious eclair-inspired flavor can be enjoyed by both children and adults.
| Product Outline | |
| Product name | Eevee's Fluffy Ice Cream |
|---|---|
| Price | Single and regular size: Reference price 390 yen (tax included) *Price differs depending on the store |
| Sales period | July 21, 2023 (Fri.) - * Will end as soon as the product is gone. |
Pokemon Double Cup
PR TIMES
This summer, the Double Cup is transforming into a cup with a design of Meowha, Hogeta, and Kwassu, each with a Pikachu! All three cups are cute. In addition, each Double Cup comes with one of the sundae spoons designed with Nyaha, Hogeta, Kwassu and Pikachu!
| Product Outline | |
| Product name | Pokemon Double Cup |
|---|---|
| Price | Small Double: 490 yen (including tax) / Regular Double: 710 yen (including tax) *Price differs depending on the store |
| Sales period | July 21, 2023 (Friday) - August 31, 2023 (Thursday) *Sale will end as soon as the product is gone. |
In addition, a special Pokémon sticker will be given at random with each purchase of a Pokémon Double Cup! There are a total of 20 different stickers with designs of Thirty-One's classic flavors and Pokémon! The stickers will be randomly selected, so you will have to wait and see what you will get.
Special Pokemon Stickers
Pokemon Special Set
A special set of 9 take-outs of your favorite ice cream in a box with a large design of a monster ball on the top surface is available in limited quantities! The sides of the box are designed with cute Pikachu, Meowha, Hogeta, and Kwassu.
In addition, this set comes with a glass ice cream bowl, perfect for summer! Be sure to get this special ice cream bowl, which is only available here. The ice cream cups are also very cute and designed exclusively for this set.
This set also comes with 9 random sundae spoons of Pokémon and others.
| Product Outline | |
| Product name | Pokemon Special Set |
|---|---|
| Price | Small 9 pieces: 2,920 yen (including tax) / Regular 9 pieces: 3,910 yen (including tax) *Price differs depending on the store |
| Sales period | July 21, 2023 (Friday) - August 31, 2023 (Thursday) *Sales will end as soon as the product is gone. |
Pikachu Glitter Jelly Soda
A perfect summer ice cream drink that allows you to choose one small-size ice cream of your choice is also available! The sparkling jelly goes perfectly with the carbonated soda, so you can enjoy both the sizzle of the soda and the jelly's soft and fluffy texture. The cup with a large Pikachu face design is so cute you will want to take a picture of it!
| Outline of the product | |
| Product name | Pikachu Glitter Jelly Soda |
|---|---|
| Price | Reference price 560 yen (tax included) *Price differs depending on the store |
| Sales period | July 21, 2023 (Friday) - August 31, 2023 (Thursday) * Ends as soon as the product is gone. |
Pokemon Variety Box
PR TIMESThe popular Variety Box, which allows customers to choose their favorite ice cream to take out, is now also available in Pokémon packaging! All boxes of 4, 6, 8, and 12 ice creams are designed with Pikachu, Meowha, Hogeta, and Kwassu, plus a larger and larger collection of Pokémon as the number of ice creams increases! Perfect as a souvenir to take back home or for family snack time.
| Product Outline | |
| Product name | Pokemon Variety Box |
|---|---|
| Price | Small 4 pieces: 1,120 yen (including tax) Regular 4 pieces: 1,560 yen (including tax) Small 6 pieces: 1,540 yen (including tax) Regular 6 pieces: 2,140 yen (including tax) Small 8 pieces: 1,960 yen (including tax) Regular 8 pieces: 2,730 yen (including tax) Small 12 pieces: 2,800 yen (including tax) Regular 12 pieces: 3,900 yen (including tax) Small 12 pieces: 2,800 yen (including tax) Regular 12 pieces: 3,900 yen (including tax) *Reference price *Price differs depending on the store |
| Sales period | July 21, 2023 (Friday) - August 31, 2023 (Thursday) *Sales will end as soon as the product is gone. |
We also recommend the ice cream cakes sold throughout the year!
Pokemon Palette 4
Pokémon are gathered in the popular Palette 4 cake, which features four pieces, each with a different flavor! Popular flavors are combined in the Pikachu, Eevee, Gengar, and Lizardon pieces.
| Product Outline | |
| Product name | Pokemon Palette 4 |
|---|---|
| Price | Reference price 3,200 yen (including tax) *Price differs depending on the store |
| Size | 14 cm (diameter) X 5 cm (height) |
| Sales period | On sale all year round |
Pokemon Ice Cream Cake Pikachu
Pikachu ice cream cake with cute round eyes and red cheeks!
| Product Outline | |
| Product Name | Pokemon Ice Cream Cake Pikachu |
|---|---|
| Price | Reference price 3,300 yen (tax included) *Price differs depending on the store |
| Size | 15 cm (diameter) X 6 cm (height) |
| Sales period | On sale all year round |
Enjoy the hot summer season with Thirty-One & Pokemon! For more information about the "31 Pokemon Summer Campaign," please visit the official Thirty-One website! Campaign", please visit the official Thirty-One website for details.