FamilyMart announced a campaign where customers can receive a Special FRIENDA Pick from Pokémon FRIENDA upon purchasing eligible products.
FamilyMart will run the campaign across approximately 16,400 FamilyMart stores nationwide in Japan starting Tuesday, August 11, 2026.
Note: Pokémon FRIENDA is an amusement machine game available at toy stores and arcades in Japan. In-game terms in this article have been unofficially translated from Japanese.
Pokémon FRIENDA Campaign Confirmed at FamilyMart Nationwide in Japan! Get Specially Drawn Special FRIENDA Picks
全国の #ファミリーマート でスペシャルフレンダピックをゲットしよう！
8月11日（火・祝）から、対象のデザート（組み合わせ自由）を2個買うごとに、ファミリーマートスペシャルフレンダピック「メガレックウザ」がもらえるぞ！
詳しくはHPをチェック！https://t.co/heCuYi7eA3#ポケモンフレンダ pic.twitter.com/dZkFdVUIh1— ポケモンフレンダ【公式】 (@PokemonFrienda_) August 3, 2026
Approaching its 45th anniversary in September 2026, FamilyMart has been operating under the slogan, Ichiban Challenge (Number One Challenge).
As part of this effort aimed at delivering the most exciting fun, the company announced a campaign offering Special FRIENDA Picks from Pokémon FRIENDA starting Tuesday, August 11, 2026.
Buy Eligible Items at FamilyMart to Get 1 Special FRIENDA Pick!
Pokémon FRIENDA is an amusement arcade machine where players engage in thrilling battles with Pokémon on a massive screen, catch them, and collect physical Frienda Picks dispensed directly from the machine.
Inserting a Frienda Pick into a Pokémon FRIENDA machine brings that respective Pokémon into the game.
In this campaign, purchasing eligible products earns you Special FRIENDA Picks featuring newly drawn designs of Rayquaza (Mega Rayquaza) and Pikachu & Zeraora!
The campaign will be held in two waves—Phase 1 and Phase 2—with the rewards, eligible items, and purchase conditions (quantity) switching between periods.
Phase 1 Challenge Mega Evolution In-Game!
- Campaign Period: Tuesday, August 11, 2026 at 10:00 AM – Monday, August 24
- Eligible Products: Refrigerated Famimaru Sweets
- Condition: Purchase 2 eligible items
- Prize: Special FRIENDA Pick Rayquaza (Mega Rayquaza)
Phase 2 Powerful Popular Pokémon Appear as a Tag Team!
- Campaign Period: Tuesday, August 25, 2026 at 10:00 AM – Monday, September 7
- Eligible Products: All Bakery items (Bread)
- Condition: Purchase 3 eligible items
- Prize: Special FRIENDA Pick Pikachu & Zeraora
For more details, check the official Pokémon FRIENDA website.
【フレンダTV更新！】
ファミリーマートで「メガレックウザ」のフレンダピックをゲットしよう！8月11日（火・祝）10:00から始まるキャンペーンを大紹介！対象商品を買うともらえるファミリーマートスペシャルフレンダピックを使ってプレイするぞ！https://t.co/OtleOMT048#ポケモンフレンダ pic.twitter.com/HurHVvQSEd
— ポケモンフレンダ【公式】 (@PokemonFrienda_) August 6, 2026