FENNEL, a professional e-sports team operated by Fennel Corporation, will collaborate with Nakatani Engineering&Transportation Co.,Ltd., a heavy lifting company, to implement a recruitment branding campaign targeting Generation Z.
FENNEL and Nakatani Engineering&Transportation Collaborate to Recruit Generation Z
In the video above, Mr. Nakatani talks about how he wants to " support young people to take on challenges " by building a training center in-house and creating an environment where they can learn from scratch. The video, which will be released in 2024, has been well received, and the number of applications for employment and the number of Gen Z youth joining the company have actually increased.
The results have led to this collaboration in order to further strengthen corporate branding for Generation Z.
Promoting corporate branding activities for the e-sports community
FENNEL andNakatani Engineering&Transportation will use this collaboration as an opportunity to promote their corporate branding activities to FENNEL fans and the e-sports community, especially Generation Z. Nakatani Engineering&Transportation aims to increase the number of applicants for employment by communicating the attractiveness of Nakatani Engineering&Transportation's "strengths in business and training systems" and "corporate culture that supports challenges.