Tokyo eSports Gate Corporation announced that the eSports-related facility to be opened in Tokyo Tower in April 2022 will be named " RED° TOKYOTOWER."
About the "RED°" brand
Under the slogan of "NEXT JAPAN, to the source of transmission. " as its slogan, the brand will drive esports culture in Japan.
The brand was born with the aim of becoming a brand that radiates a global presence.
The company develops and operates facilities in various locations in Japan, with the Tokyo Tower as its core facility.
In addition to facility operations, the company plans to develop a multifaceted business in the entertainment domain centered on esports, including the development of a digital platform.
What is "RED° TOKYO TOWER"?
As the main platform of the "RED°" brand, we will grand open Japan's largest esports park in Tokyo Tower, the symbol of Tokyo and Japan, in April 2022.
It will be the main platform for the "RED°" brand, targeting men and women in their late teens to early thirties, as well as core esports fans.
Image of "RED° TOKYO TOWER
The approximately 5600 m2 area on the 1st, 3rd, 4th, and 5th floors of Foot Town, located directly below Tokyo Tower, is equipped with an arena for a variety of live entertainment events, including live music and fashion shows, not to mention an area for experiencing the latest game titles and esports competitions.
There are also distribution studios and stores.
It is neither a theme park nor a game center. It is a new dimension of entertainment space filled with a variety of fun.RED°
The main arena "RED° TOKYO TOWER SKY STADIUM" on the 5th floor
The main arena "RED° TOKYO TOWER SKY STADIUM" on the 5th floor is designed to resemble a "sky stadium " above the Tokyo Tower.
The free spatial layout of the XR system allows for an immersive and powerful live streaming experience by projecting the images of fans watching the live streaming onto the space.
The state-of-the-art XR video system "Vizrt" (real-time 3D graphics system) is permanently installed to provide an experience that rivals esports events not only in Japan, but around the world.
The arena will be the first hybrid type arena in Japan, produced by Japan's leading companies and creators, and will feature both real events and XR video distribution.
The real venue will be linked with LEDs, live lighting, and the latest sound equipment to create a fusion of the real and virtual, aiming for a realistic experience.
In addition to the Tokyo Tower, there is also an "esports x sauna" facility in Ueno.
As mentioned above, the company plans to diversify its business in the entertainment domain with esports at its core, but when we checked the official RED° website, we found that it is "scheduled to open in early 2022 in Ueno, Tokyo, under the theme of sauna x esports. The site also announced the opening of RED° in Ueno, Tokyo, in early 2022.
The company plans to use the latest digital technology to create an unprecedented sauna experience that will stimulate all five senses.
While I am looking forward to the esports facility at Tokyo Tower, I am also curious about the sauna experience like never before.
Grand opening is April 2022! Pre-opening is in February!
"RED° TOKYO TOWER" is scheduled to pre-open in February 2022, prior to the grand opening in April 2022.
For details on the pre-opening, check the official RED° website and RED° TOKYO TOWER official Twitter, and wait for further information.