Red Bull Japan K.K., which handles the "Red Bull" series, the king of energy drinks and a favorite in 171 countries around the world, contributes to the success of the industry not only through its food business but also by sponsoring events in a wide variety of fields such as dance, freestyle rap, racing sports, and gaming. Red Bull Japan Inc. is not only in the food business, but also contributes to the prosperity of the industry by organizing events in various fields such as dance, freestyle rap, racing sports and games.
From July to November this year, Red Bull Japan will host " Red Bull 5G," a gaming event in which five different genres of games will be played against each other!
The two new Red Bull Virtual Amb assadors, Akua Minato and Botan Shishiro from the VTuber group "hololive," who were appointed as Red Bull Virtual Amb assadors last month, will be participating as official supporters!
Giving Wings to the Japanese Gaming World. What is Red Bull 5G?
Red Bull 5G " is a gaming event that started in 2012 with the aim of giving wings to the Japanese gaming world.
Each year, a different game title is chosen from the five genres of SPORTS / RACING / FIGHTING / PUZZLE / FREE, and the top players from each genre compete in the preliminary rounds and in the East and West regional representative rounds. The top players who have won the games have been divided into two teams and clashed with each other.
The format of the tournament, in which players from genres with which they do not normally interact form teams to compete, has attracted a great deal of attention, with many players working hard to master the titles selected for the tournament from scratch in order to participate. This event, which is slightly different from other game tournaments, is attracting a lot of attention in the game industry.
Recently, the aspects of games as a "sport" and "profession" have been emphasized, but the event also focuses once again on the "fun" and "enjoyment" inherent in games, and asks the question, "Why do we play games? Why do we play games? The 6th Red Bull 5G will be held for the first time in five years, and will return to the roots of why we play games in the first place!
Please check out the article on Saiga NAK for more information on the titles selected for this year's competition and an overview of the event!
Two "Virtual Ambassadors" will be the official cheering squad!
Akua Minato
Botan Shihaku
Akua Minato and Botan Shishiro, two members of the VTuber group "hololive" who became "Red Bull Virtual Ambassadors" in June this year, will be the official cheering squad for the They will participate in "Red Bull 5G" as the official cheering squad!
It will be interesting to see how these two popular VTubers will liven up the competition!
Lawson in-store limited campaign!
PR TIMES To celebrate the event, a limited campaign will be held at Lawson stores!
If you purchase the target "Red Bull" related products at Lawson stores and apply for the campaign, you can meet the two members of the cheering squad and Red Bull pro-gamers! You will have a chance to win a very rare "Red Bull 5G" experience and limited in-game items and goods that you can only get here!
The campaign period is from July 20 (Tue.) to August 9 (Mon.), 2021, so head to your nearest Lawson!
Outline of Lawson Limited Campaign
| Red Bull 5G Lawson in-store campaign | |
| In-store campaign period | July 20 (Tue) - August 9 (Mon) 23:59 (receipt validity period) |
|---|---|
| Application period | July 20 (Tue) - August 10 (Tue) 23:59 |
| Target stores | LAWSON stores nationwide (excluding NATURAL LAWSON STORE 100) |
| Eligible products | Red Bull Energy Drink (250ml / 355ml)
Red Bull Sugar Free (250ml) Red Bull Energy Drink White Edition (250ml) Red Bull Energy Drink Purple Edition (250ml) Red Bull Energy Drink Aluminum Bottle (330ml) Red Bull Energy Drink White Edition (250ml) |
| How to apply | (1)Add friends to the official Red Bull LINE account
(2)Purchase at least one product at a participating store and take a photo of the receipt including the product (3)Send the receipt image of (2) to (1) during the application period (4)When you have accumulated enough points to apply for your desired prize, go to My Page and apply for the prize. (5)The day after you apply, you will receive a message on LINE at around 6:00 p.m. with the results of the contest. Receipts issued between July 20 (Tue.) and August 9 (Mon.) 23:59 are eligible. Points will be accumulated on My Page, which can be accessed from the talk screen. One point will be earned per purchase of one eligible product, regardless of volume or price. Winners will be asked to fill out a personal information form for prize shipment. Winners will be required to fill out a personal information form for prize shipment. |
| Campaign page | https://www.redbull.com/jp-ja/events/redbull5g-2021/closed |
| For more information, please contact us. | Red Bull 5G Lawson Store Campaign Office
TEL：0120-502-516 (10:00-17:00 except Saturdays, Sundays and holidays) Open period: Tuesday, July 20 - Tuesday, November 30 |